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  • Stockholm-Are 2026 Lands Major Partner -- Sponsor Spotlight


    (ATR) The Stockholm-Åre bid for the 2026 Olympic and Paralympic Games has one of Sweden’s largest companies in its corner.

    (Stockholm-Are 2026)
    Telecommunications giant Ericsson announced this week an agreement with the Swedish Olympic Committee that covers the candidature stage, which lasts until a 2026 host city is selected in June. Swedish medical technology company, Permobil, is also partnering in the bid.

    “We very much support the Stockholm-Åre 2026 campaign and see an excellent opportunity to show our strength in innovation, and the important role our 5G technology will play in the future for the digitalization of Swedish industry and society,” Helena Norrman, Senior Vice President, Chief Marketing Officer, Ericsson, said in a statement.

    Stockholm-Åre and Milan-Cortina d’Ampezzo are the only remaining 2026 bidders. The winning bid will be announced at the International Olympic Committee headquarters in Lausanne on June 24.

    Lima 2019 Adds Two Sponsors

    Lima 2019 announced the addition of two sponsors this week.

    LATAM Airlines is now the Official Airline of the Lima 2019 Pan American Games and will be responsible for transporting the delegations of athletes, technical officials and leaders of 13 of the 41 countries that will be competing in the multisport event starting in July. That is a total of 4,904 people.
    (Lima 2019)

    LATAM will also be in charge of transporting the Pan American Torch, with the journey beginning at the ruins of Teotihuacan in Mexico, before being taken to Machu Picchu on a LATAM Airlines flight where it will start its expedition throughout Peru's major cities.

    Lima 2019 this week also named Gloria, a leading brand of dairy products in Peru, in a gold-tier sponsorship deal that makes Gloria “Official Milk of the Pan American Games” with exclusivity in the Dairy Products category.

    “Gloria is the first Peruvian company joining our effort to deliver the Americas’ greatest celebration of sport,” said Lima 2019 President Carlos Neuhaus in a statement. “This agreement comes at a critical time, as we officially open the first of our new, world-class sports venues – the baseball stadium last Sunday, and the San Marcos University football stadium on Wednesday.”

    Gloria Evaporated Milk products will carry the Lima 2019 brand between March and August, with an expected reach of over 7.5 million Peruvian families. Athletes from across the Americas will also be provided with Gloria dairy products during Lima 2019.

    The deal also gives Gloria rights to produce and share video content featuring the Peruvian athletes who will participate at Lima 2019. Gloria is using its partnership as a platform to launch its new product, PRO – a protein shake for athletes designed to aid recovery and build muscle mass.

    Samsung Opens ‘Galaxy Harajuku” Showcase in Tokyo

    Worldwide Olympic partner Samsung used Tuesday’s 500 days to go to Tokyo 2020 milestone to open “Galaxy Harajuku”, its innovative showcase in Tokyo.
    Samsung Galaxy Harajuku showcase in Tokyo (Samsung)

    The managing director of IOC Television and Marketing Services, Timo Lumme, and Toshiro Muto, the Director General and CEO of the Tokyo 2020 Organizing Committee, participated in the ribbon-cutting ceremony held at the showcase. Other Worldwide TOP Partners including Coca-Cola, Intel and Toyota also attended.

    “Thanks to the pioneering technology created by Samsung, the innovations of tomorrow are already happening today, right here in Galaxy Harajuku," Lumme said. "This showcase is the perfect illustration of the support Samsung provides through its innovative wireless technologies, which enable fans around the world to stay connected and share the excitement of the Games.”

    “Galaxy Harajuku” is the largest of the Galaxy showcases around the world, with eight floors, and the exterior of the building is decorated with more than 1,000 Galaxy smartphones.

    Samsung, the Worldwide Olympic Partner in the wireless communication equipment category, has been a supporter of the Olympic Movement for more than 20 years. Samsung and the IOC recently extended their partnership through 2028.

    Written by Gerard Farek

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