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  • Three New Directors Elected to the L.A. Sports Council Board


    LOS ANGELES (March 19, 2019) – The Los Angeles Sports Council has elected three new area
    business leaders to its board of directors for the 2019-20 term, it was announced today.

    Joining the board are:
    • Ed DeFraine, Vice President of On-Premise, Reyes Coca-Cola Bottling
    DeFraine manages the company’s customer marketing assets, cold drink sales and operations. His career
    spans 30 years in the soft drink industry, and he frequently shares his expertise by delivering presentations
    at national industry events and meetings. Reyes Coca-Cola Beverage is the Coca-Cola bottler for
    California and Southern Nevada.

    • Sophie Goldschmidt, CEO, World Surf League
    WSL is the global home of surfing and organizes over 180 events across multiple surfing disciplines.
    Goldschmidt led the way for WSL’s groundbreaking announcement that it will award equal prize
    money to female and male athletes across all WSL owned and controlled events, becoming the first
    U.S.-based global sports league to achieve this. She was recently recognized among the top 30 Most
    Powerful Women in Global Sports by Forbes and Adweek.

    • Seth Makowsky, CEO of Makowsky Group and CEO of Poison Pawn
    Through his management advisory firm, Makowsky uniquely uses the game of chess as a tool to help train
    top-level athletes and executives to make the sharpest, most powerful decisions available, thereby leading
    them to reach greater levels of performance.

    “These three new directors will greatly enhance this organization’s role of attracting elite sporting events to
    our community,” said Sports Council President and CEO Dave Siegel.

    The newly elected directors also will serve as directors of the Southern California Committee for the Olympic
    Games (SCCOG). To view the complete list of officers and directors, visit the Sports Council’s website at

    CONTACT: Mark Meyers, L.A. Sports Council, (714) 318-2332
    @LASportsCouncil @LA_SportsCouncil @LASportsCouncil
    The L.A. Sports Council is a nonprofit organization that encourages economic and community development by
    attracting major sporting events to the Los Angeles and Orange County area. The Sports Council also created the
    annual LA Sports Awards and the Los Angeles Sports Summit. Twitter
    The Southern California Committee for the Olympic Games (SCCOG) is a non-profit organization whose mission is to
    promote the Olympic movement in Southern California.

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