Accomplished senior communications professional, Katie Green, will join Own the Podium’s Board of Directors effectively immediately.
Green, who has built a reputation for successfully leading integrated communications planning and strategies, has provided leadership and senior counsel to high-profile companies and organizations in corporate Canada, sport and government over the last 13 years.
“Katie is a dynamic, and pragmatic leader who is a proven performer in the world of business and sport,” said Todd Nicholson, chair, Own the Podium’s Board of Directors. “She brings a wealth of experience, along with a profound understanding of the challenges and opportunities facing national sport organizations.”
Bringing an established track record for brand communications, government relations, media relations and crisis management, Green has been a key member of ALDO Group’s leadership as the senior director of global communications for the Aldo brand. Green is responsible for strengthening the brand by overseeing Aldo’s global integrated communications team while putting an increased focus on public relations, influencers and celebrity relations and social medial planning.
Green is no stranger to Canada’s Olympic and Paralympic landscape. She played a critical role on the communications team for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games where she was responsible for VANOC’s reputation management and public awareness initiatives, as well as, the primary communications liaison with all levels of government partners in Canada.
“Katie’s passion for sport and business acumen will be a welcomed addition to our leadership group,” added Nicholson. “As a Board, we are continuously challenging ourselves to bolster Canada’s sport system. We will leverage Katie’s skills in an effort to achieve our goals, and ultimately, help Canadian athletes and coaches win more Olympic and Paralympic medals.”
Green has worked the agency side of the business as a consultant with Summa Strategies Canada Inc. – a boutique government relations firm in Ottawa – where she provided government relations while guiding clients through Canada’s political landscape. She also led the communications teams for many other brands including Maybelline New York, Garnier and Essie at L’Oreal Canada.
About Own the Podium
Own the Podium, a not-for-profit organization, prioritizes and determines investment strategies to national sport organizations in an effort to deliver more Olympic and Paralympic medals for Canada. Own the Podium's largest contributor of funding is the Government of Canada with additional funding provided by the Canadian Olympic Committee/Canadian Olympic Foundation, the Canadian Paralympic Committee/Paralympic Foundation of Canada, along with the corporate community. For a full summary of Own the Podium initiatives and programs, including a breakdown of support and services by sport, please visit us at www.ownthepodium.org on the Internet.
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