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  • Birmingham 2022 Features at Major Events Summit -- Conferences & Conventions


    (ATR) The fifth annual Major Events Summit will be at the home of the 2022 Commonwealth Games next month.

    Villa Park in Birmingham, UK (Getty Images)
    Major Events International (MEI) is hosting the conference, described as the only multi games business of sport summit, at Villa Park in Birmingham, UK on June 26-27.

    Preparations for the 2022 Games and the 2021 Rugby League World Cup, also being held in the UK, will be discussed.

    MEI says the focus will also be on International Major Sports Events including the Pan American Games 2019 and 2023, Tokyo 2020, and wider sports events in Japan with coverage also on the new phenomenon of esports and trends in the Chinese market.

    Limited to 150 attendees, including key procurement influencers and leading suppliers to the major sports events market, the highly interactive - "non-conference" format will give all participants the option to contribute.

    The two-day event will consist of workshops, panels and round table discussions. Games organisers will outline plans and opportunities while suppliers share experiences and lessons learned.

    Soccerex China Focuses on Growing Asian Football

    The second edition of Soccerex China will be held May 23-24 in Haikou with over 1,500 delegates across China expected to attend.

    The event serves as a platform for delegates to share and develop business knowledge in order to help grow the Chinese sports industry and support its national football team.

    Organizers have announced that Chinese Football Association Secretary General Zhang Jian and Asian Football Confederation General Secretary Dato’ Windsor John will address delegates at the opening ceremony.

    During the event, discussions regarding future commercial potential for AFC competition will feature Patrick Murphy, CEO of DDMC Fortis.

    The company recently signed an exclusive partnership with the AFC that will market AFC property for the next two competition cycles from 2021 until 2028. The FIFA World Cup 2022 Final qualifying round will mark the beginning of the partnership.

    Soccerex China will also include presentations ranging from investment and international development strategies to China’s digital landscape and the growth of esports.

    In addition to the China event, Soccerex Europe will be in Oeiras, Portugal on Sept. 5-6 and Soccerex USA will return to Miami, Florida for a second straight November.

    Host City 2019

    Host City 2019 VIP speakers this week urged the major event hosting sector to unite under the conference theme: Innovate; Reformulate; Co-create.

    UCI President David Lappartient (UCI)
    Entering its sixth year, Host City has become the largest meeting of cities and sports.

    This year’s conference is from Nov. 25-27 in Glasgow, Scotland and features a roster of speakers including Dame Louise Martin, President of the Commonwealth Games Federation, ASOIF President Francesco Ricci Bitti, Glasgow Life’s Chief Executive Bridget McConnell and David Lappartient, President of the Union Cycliste Internationale (UCI).

    “I’m proud to be speaking at Host City 2019," Lappartient said in a statement. "The UCI has certainly welcomed the innovative approach that led to the creation, with Scotland, of the UCI Cycling World Championships that debuts there in 2023. Creative dialogue between cities and rights holders is essential to stage events that benefit the communities that host them.”

    Award Partners Named for THE SPOT 

    ThinkSport announces four dominant award partners who will be involved in the start-up battle at THE SPOT, which returns to Lausanne on May 28-29.

    THE SPOT start-up battle in 2018 (THE SPOT/ Daniel Mitchell)
    The four award partners chosen are Asics Tenkan-Ten Growth Catalyst, Eurovision Sport, Swiss Timing and UEFA.

    “We are thrilled to have such prestigious partners for the start-up battle, which is a key element of THE SPOT experience. All of these four Award Partners perfectly embody the spirit of the event, embracing progress and innovation within their organisations, for the good of sport and society,” said Director of ThinkSport Anne Hellman.

    The selected partners will supervise various rounds of the start-up battle and help develop the young entrepreneurs skills.

    The start-up battle is operated by Venturelab, and will feature 40 young companies pre-selected by THE SPOT.

    On the first day of competition, the up-and-coming companies will compete in a total of four rounds.

    Each round of competitions will result in one winner who will then progress to the final round which will be held the next day.

    The jury will consist of experts from various fields such as academia, business, and sports.

    The young entrepreneurs are motivated by the prestige, prize money and possible collaboration opportunities with the partners.

    Also, in addition to the start-up battle, the second edition of THE SPOT will feature a Marketplace and Demo Zone. These new additions will allow participants to present and discover new products along with several networking opportunities.

    To learn more about last year’s start-up battle winners click here.

    2019 Intersport Brand Engagement & Content Summit

    2018 Intersport Brand Engagement & Content Summit (Intersport)
    The 8th annual Intersport Brand Engagement & Content Summit will analyze how to engage fan passion through meaningful brand experiences. 

    The program for this year in Chicago will provide a close look at how corporate sponsors create content to engage with the consumer in order to make the fan experience better. 

    The summit will be held on May 29-30 at the Renaissance Chicago Downtown.

    For more information on registering click here

    Written by Gerard Farek and Greer Wilson

    For general comments or questions, click here.

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