The Jordan Olympic Committee (JOC) has signed a two-year partnership agreement with Toyota,
which will help provide support for the development of Jordanian sport and its athletes.
The signing ceremony, held at the Markazia Toyota Headquarters in Amman, was attended by JOC
Secretary General Nasser Majali, and Nadim Haddad, who is the General Manager of Markazia Toyota.
Markazia was established in 1999 as the Toyota distributor in Jordan and its operations include
Automobile Sales, Service and Parts.
The partnership will see the launch of an athlete support programme in line with Toyota’s new
campaign “Start Your Impossible”. The programme will support athletes working towards their goal
of winning medals at the highest level of international sport. The partnership comes at an important
time for Jordanian athletes, as they continue to prepare for the biggest event in sport: the Tokyo 2020
Olympic and Paralympic Games.
Toyota, which is also part of the International Olympic Committee’s (IOC) Olympic Partner
Programme, will be the golden sponsor for the JOC for the next two years. Toyota’s partnership with
the JOC is aligned with its partnership history with the IOC and the company’s belief in Jordanian
athletes competing at the highest level international sporting events.
Majali expressed his happiness at the partnership which will provide strong support to the sports
movement in Jordan: “We are very happy with this partnership as Toyota is one of the most
outstanding Olympic partners worldwide,” he said. “We appreciate their support for athletes with
only one year to go until the Olympic Games Tokyo 2020.”
Majali also pointed out that this partnership is part of Jordan’s National Strategy for Sport, introduced
in 2017, which aims to help athletes reach the highest level.
Haddad said: “It is an honour to be working with the JOC at an exciting time for sport, especially with
the next Olympic Games just around the corner.”
Toyota has also signed sponsorship agreement with a number of athletes from Jordan’s Olympic
Preparation Centre. Most athlete agreements were signed between January and March 2019,
providing cars for some athletes, and financial support for others, in the build up to Tokyo 2020.
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