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  • Rakuten Becomes Partner for Davis Cup -- Sponsor Spotlight


    (ATR) You know it as the Davis Cup, but soon it will be known as the Davis Cup by Rakuten.

    Rakuten is Japan's largest ecommerce site. It also operates Japan's biggest Internet bank and number one credit card company. 

    Rakuten and Kosmos Tennis announced a partnership with the International Tennis Federation that will see Rakuten become the "Global Innovation and Entertainment Partner/ Global Presenting Partner" for the Davis Cup in 2019 and 2020. The next Davis Cup is set for November in Madrid.

    The partnership is intended "to help enhance the fan experience". Plans also include using the Rakuten Viber platform to engage directly with fans online. 

    “By becoming the global partner of the Davis Cup, Rakuten has taken another important step forward in our mission to inspire and empower people across the globe. We are firm believers in the power of sport to bring people and communities together, and to inspire optimism and innovation.” Said Mickey Mikitani, Chairman and CEO, Rakuten Inc.

    Sixteen teams will compete for the honor of being called world champions-- Argentina, Australia, Belgium, Canada, Chile, Columbia, Croatia, France, Germany, Great Britain, Italy, Japan, Kazakhstan, Netherlands, Russia, Serbia, Spain, and USA.

    Lima 2019 Partners to be first Carbon Neutral Games

    Petramás, a private solid waste management company, has become the latest gold sponsor for the next Pan Am Games. 

    The partnership will produce the first ever carbon-neutral Pan American and Parapan American Games.

    Carlos Neuhaus, President for Lima 2019, and Petramas CEO Jorge Reategui signed the partnership this past weekend at the Videna Sports Complex.
    (Lima 2019)

    “Lima 2019 is thrilled to partner with Petramás to deliver the first ever carbon-neutral Pan American and Parapan American Games. The Lima 2019 Organizing Committee has made sustainability a priority. This gold sponsorship agreement with Petramás supports our mission to leave a lasting sports legacy for future generations of Peruvians and is yet another significant measure in establishing a more sustainable model for future hosts.” said Neuhaus. 

    Petramas will oversee mitigating the Games’ carbon footprint. Petramas will essentially remove 370,000 tons of carbon footprint which will be created during the games in order reach its carbon-neutral goal.

    The key initiative will be conservation of water systems, which will include recycling the water usage in the athletes village and then using it to  water green areas in the arena.

    Also, the company will contribute over $2 million USD and issue 370,000 CERs for the games. Organizers will display the company’s logo during the games as official sponsors.

    Under the gold sponsorship agreement, Petramas will showcase the Lima 2019 logo on various service vehicles in addition to presenting the games on Saturdays under the Petramas TV on the Panamericana channel in Peru.