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  • The Olympic Marketing Seminars' first session in Budapest came to an end


    The Hungarian Olympic Committee (HOC) hosted the International Olympic Committee’s (IOC) Marketing Seminar (OMS), consisting of 64 National Olympic Committees (NOC), with almost 100 participants, in Budapest, from 4th to 6th June.

    Since the beginning in 2015, the goal of the OMS has been to share knowledge, practices and information connected to Olympic marketing topics between the NOCs.

    The seminar was organized with the support of the marketing team of the IOC (IOC Television and Marketing Services) and the Association of National Olympic Committees (ANOC) and sponsored by the IOC Olympic Solidarity Program.-

    On behalf of the Hungarian Olympic Committee, President Krisztián Kulcsár expressed his gratitude for the IOC’s trust to host this great Olympic event.

    “We can say that Hungary is really active in organising sport events. My colleagues recently attended a marketing seminar in Tokyo because we noticed how important it is to increase our knowledge in marketing. One of our main goals is to build our brand and to serve our sponsors and partners at a high level. Cooperating with the Olympic Channel is a great chance for us to reach this target. We want to express our gratitude to the IOC for letting us host this marketing seminar”, said Krisztián Kulcsár.

    It was a great honour to welcome Susanne Daisley Lyons, the President of the U.S. Olympic Committee (USOC). She was elected as president of the organization celebrating its 125th anniversary this year in January.

    HOC Secretary-General Bálint Vékássy and Senior Marketing Manager Zsófia Báthori discussed the importance of branding. Mr. Vékássy underlined that “the Hungarian Olympic Committee is not in as comfortable a situation as some other countries, like French with their cock or United Kingdom with the lion or I could mention the orange colour of Netherlands as well. These symbols clearly represent these nations. It means that we have to work that much harder to make the Olympic Team Hungary easily identifiable.”

    Topics on the agenda included the committees’ digital possibilities, corporate contribution action, advertisement integration, increasing sponsors/partners satisfaction, and the theme of the upcoming Olympic Games. The IOC Marketing Training Manager Natascha Trittis, IOC Commercial Integration Vice President Elisabeth Allaman, and Senior IOC Commercial Manager Kate Grabska Luberadzka provided insight into their jobs at IOC, presented about the past, the present and the future plans. They informed the audience about how the Olympic Worldwide Partners’ needs have been changed with the rise of social media. They also observed the NOC’s arduousness to contact these partners and are willing to assist with overcoming this difficulty.

    As the host of the 3-day event, Natascha Trittis also expressed her gratitude and hope to meet again with the participants. This was this year’s first Olympic Marketing Seminars that will continue in Rome on 3-5th September, then in Paris on 24-26th September.

    (Hungarian Olympic Committee)

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