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  • USA Climbing Welcomes Kelly Feilke As New Vice President of Marketing, Communications & Development


    10/03/19

    FOR IMMEDIATE RELEASE

    Salt Lake City, UT – October 3, 2019

    USA Climbing is proud to announce and welcome Kelly Feilke as Vice President
    Marketing, Communications & Development. Feilke joins the team with more than
    two decades of sports marketing and management experience. Specific to the
    Olympic Movement, he has worked on the agency side for Coca-Cola and Samsung,
    the brand side with Nestlé, consulted for Toyota, and led marketing for two NGBs
    where he worked closely with adidas, AT&T, Chobani, Procter & Gamble, Sierra
    Nevada, Visa and Volkswagen.

    In his new role, Feilke will report directly to USA Climbing CEO, Marc Norman, and
    work closely with the staff, Board and community to build the organization’s brand
    and business.

    “We are thrilled to have Kelly join our team as we enter into our first Olympic
    Games,” said Norman. “Kelly has a proven track record of connecting with
    constituencies, growing revenue and will affect all aspects of our organization. He will
    ensure we continue to respect and stay true to the larger climbing community while
    serving the needs of all USA Climbing members from grassroots clubs and local
    gyms to elite athletes.”

    “I am honored to join USA Climbing and excited to support the entire climbing
    community,” said Feilke. “Climbing is a lifestyle and the Olympic Games will shine a
    light on the positive benefits of this beautiful sport. I look forward to being a part of
    climbing’s continued growth as we work toward Tokyo, Paris, and beyond.”

    Feilke discovered climbing while attending the University of Texas at Austin and
    spent many years in gyms and at local crags in Texas after college. “My climbing
    these days has been mostly limited to belaying my kids and I look forward to getting
    back into the gym and reconnecting with the community.”
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