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  • Tokyo 2020 Mascots Miraitowa & Someity to Promote 'Make the Beat!' Cheering Project in Six European Cities


    02/20/20

    The Tokyo Organising Committee of the Olympic and Paralympic Games

    (Tokyo 2020) today announced that Tokyo 2020 Olympic mascot Miraitowa and Paralympic mascot
    Someity will travel to six cities throughout Europe to promote the Tokyo 2020 ‘Make the Beat!’ cheering
    project. The mascots will depart Japan on 25 February and travel to Barcelona, Paris, Bonn, Athens,
    London and Lausanne. This will be the first time the Tokyo 2020 mascots have visited Europe.

    The tour destinations include four Summer Olympic and Paralympic host cities – Barcelona (1992), Paris
    (1900, 1924, 2024), Athens (1896, 2004), and London (1908, 1948, 2012) – as well as the home of the
    International Olympic Committee, Lausanne, and home of the International Paralympic Committee, Bonn.
    The full schedule is included below.

    At each stop, the mascots will participate in events and promotions to raise awareness and engagement
    with ‘Make the Beat!’, a unique cheering project that will engage fans all over the world via social media,
    introducing them to the Tokyo 2020beat, a melodic rhythm that spectators can dance or clap along to.
    In the leadup to the Games, fans are invited to post videos of themselves performing the 2020beat to
    social media using the hashtag #2020beat. During the Tokyo 2020 Games, a selection of the submitted
    material will be displayed inside venues and at Live Sites as a compilation generated using Alibaba Cloud
    technology. In this way, fans who will not be able to attend events at the venues can still participate in
    the Tokyo 2020 Games and cheer on the athletes to the sound of the beat.

    As of January 27, fans can post their #2020beat videos to TikTok, Instagram, Facebook or Twitter.
    Videos will be stored and compiled from March onwards. Full participation guidelines as well as terms
    and conditions can be found on the official Make the Beat! website:
    https://makethebeat.tokyo2020.org/en/index.html.

    Tokyo 2020 ‘Make The Beat!’ Tour Schedule
    Destination Dates
    Barcelona, Spain Feb 25 – Mar 1
    Paris, France Mar 2 – Mar 8
    Bonn, Germany Mar 9 – Mar 15
    Athens, Greece Mar 16 – Mar 20
    London, United Kingdom Mar 21 – Mar 26
    Lausanne, Switzerland Mar 27 – Mar 31
    Schedule:
    6 September 2019 ‘Make the Beat!’ project launched
    27 January 2020 Social media campaign opened
    19 February 2020 ‘Make the Beat!’ tour itinerary announced
    March 2020 Start of compilation of user-submitted content
    23 July 2020 Compilation of user-submitted content ends
    24 July – 6 September 2020 Compilation videos to be broadcast at Tokyo 2020 venues

    About the 2020beat
    The official Tokyo 2020 beat was created from a range of 1,000 different sound samples reflecting the
    themes of ‘sports’, ‘Japanese culture’, ‘daily lives’ and ‘nature’; five different rhythms were compiled from
    these using Olympic World-Wide Partner Intel Corporation’s AI technology. Tokyo 2020 Olympic mascot
    Miraitowa and Paralympic mascot Someity oversaw the sampling and creation of the shortlist. Tsukuba
    University researchers then contributed to the final selection of the Tokyo 2020 official beat.

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