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Charges Against Beijing Olympic Sponsor Highlight Need for Transparency

May 21, 2015

(ATR) Rowland Jack, founder of the sports governance consultancy I Trust Sport, says sponsors of any major event should heed charges brought on by the U.S. Securities and Exch...

FIFA Sponsors Visa, Coca-Cola Speak Out Against Qatar Worker Abuse

May 20, 2015

(ATR) Two major sponsors of the FIFA World Cup are speaking out against human rights abuses in Qatar. Workers gather at a construction site in Qatar. (Getty Images) A spok...

U.S. TV Series Takes on Iconic TOP Sponsor Ad -- Media Watch

May 18, 2015

(ATR) One of the most enigmatic TV characters has viewers doubting the story behind the famous 1971 "I'd Like to Buy the World a Coke" ad. The final episode of the U.S. T...

Badminton Champs Get Naming Rights -- Sponsor Spotlight

May 15, 2015

(ATR) Energy company Total has purchased the naming rights for three Badminton championships in 2016 and 2017. Total will be the title sponsor on major badminton events (Ge...

Gwangju Universiade signs partnership agreement with VIPS Steakhouse

May 15, 2015

On May 15, the Gwangju 2015 Universiade Organizing Committee (GUOC) signed a partnership agreement with VIPS steakhouse. VIPS is a Korean restaurant chain owned by CJ Food...

Cybex International UK announced as Official Equipment Supplier to British Weight Lifting

May 15, 2015

British Weight Lifting, the national governing body (NGB) for Olympic weightlifting and Paralympic powerlifting, has signed a new long term agreement with premium fitness equi...

The Coca-Cola Company to Present at the Deutsche Bank Global Consumer Conference

May 13, 2015

The Coca-Cola Company today announced that Ahmet Bozer, Executive Vice President and President, Coca-Cola International, will present at 9:15 a.m. CET (3:15 a.m. EDT), Tuesday...

Global Sales for McDonald`s Drop in April -- Sponsor Spotlight

May 08, 2015

(Getty Images) (ATR) Olympic sponsor McDonald’s saw an April drop in worldwide sales. Sales for the fast food giant fell by 0.6 percent last month, including a 2.3 perce...

McDonald's Reports Global Comparable Sales For April

May 08, 2015

McDonald's Corporation today announced that global comparable sales decreased 0.6% in April. Performance by segment was as follows: U.S. down 2.3% Europe up 1.0% Asia/Pac...

Novo Nordisk Renews Commitment to World's First All-Diabetes Professional Cycling Team Through 2017

May 07, 2015

Global healthcare company Novo Nordisk, renewed its partnership with Team Novo Nordisk for an additional two years, extending the company’s commitment to the first-ever all-di...

ICF Enlists Broadreach Media as Global Media Rights Distributor

May 05, 2015

The International Canoe Federation (ICF) has appointed Lausanne-based, global niche-sports specialist Broadreach Media to distribute its global rights for TV and new media. ...

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