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Paris 2024 Lands Four Sponsors

February 09, 2016

(Getty) (ATR) The French Olympic bid has inked deals with four more partners worth an estimated $8 million. Caisse des Dépôts Group, Elior Group, JCDecaux and RATP are eac...

FIBA Inks Digital Content Provider -- Sponsor Spotlight

February 05, 2016

(ATR) Rights to the next four International Basketball Federation’s World Cup cycles will be distributed by Perform. Both men's and women's international basketball games w...

Bach Seeks Glimpse of Future for Sport and Technology

February 04, 2016

(ATR) Thomas Bach visited Sheryl Sandberg of Facebook and Jack Dorsey of Twitter on Wednesday as he spent his second day in the technology capital. IOC president Thomas Bac...

Boxing Brings On Partner to Grow Sport -- Sponsor Spotlight

January 29, 2016

(ATR) Alibaba Sports will help the International Boxing Association develop boxing in emerging countries. Boxing hopes Alibaba will help reach new markets (ATR) The intern...

Panasonic Chief Joins Tokyo 2020 Organising Committee

January 25, 2016

Tokyo 2020 president Yoshiro Mori at today's press conference (ATR/ Yoshiyuki Unno) (ATR) The head of Panasonic Corporation is one of two new vice presidents to join the Toky...

UPDATED - Adidas Seeks to Cut Ties with IAAF

January 25, 2016

(ATR) Adidas is reportedly ending its IAAF sponsorship four years early in the wake of the Russian doping scandal. The BBC reported that the German sportswear company, th...

First Olympic Marketing Seminar of 2016 Concludes -- Sponsor Spotlight

January 22, 2016

(ATR) The IOC, ANOC and Olympic Solidarity held two days of seminars for National Olympic Committees to demonstrate ways to promote brands. IOC Marketing Commission Chairma...

Paris 2024 Announces First Bid Sponsor

January 21, 2016

(ATR) The French Olympic bid is hoping to raise up to half of its $65 million budget from a new sponsorship drive launched today. Tony Estanguet and Bernard Lapasset are th...

Turkish Olympic Committee Expands Nike Partnership -- Sponsor Spotlight

January 15, 2016

(ATR) The Turkish Olympic Committee is continuing its fight against physical inactivity by expanding its Active Kids project from two to five schools. An 'Active Kid' in ac...

AIBA Aims for Milestone in 2016 -- Federations Focus

January 13, 2016

(ATR) The International Boxing Association will seek to add its 200 member federation in 2016, marking an important milestone in the 70-year history of AIBA. AIBA president...

Olympic Memorabilia Auction Opens Thursday

January 13, 2016

(ATR) A new player enters the Olympic auction arena, hoping to capitalize on interest in rare memorabilia. Vancouver 2010 executives hold the Calgary 1988 torch. (Getty) R...

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