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Athens Olympic Security Provider to Protect Rio 2016

October 23, 2014

A security guard working during the 2007 Pan American Games (Getty Images) (ATR) Israeli security firm ISDS is the latest Tier 3 sponsor for the Rio 2016 Olympics. Rio 201...

Coke Names New Marketing Officer

October 23, 2014

Marcos de Quinto (Coca-Cola) (ATR) A Spanish Coca-Cola veteran executive will serve as the company`s new chief marketing officer. On Thursday, the beverage giant announce...

Leader in China, 361 arrives in Brazil as official supporter of Rio 2016 Games

October 22, 2014

Reference brand in the Chinese sports market, 361° begins its expansion into Latin America with the announcement of a partnership with the Rio 2016 Organising Committee for th...

DHL signs agreement as Official Presenting Sponsor of USA Rugby

October 22, 2014

USA Rugby announced Wednesday DHL has signed an agreement to become the Official Presenting Sponsor of the national governing body and the Official Express Delivery and Logist...

New Telecom Network Debuting in PyeongChang

October 21, 2014

Tablets are among products Samsung provides for the Olympics. (Getty Images) (ATR) The 2018 Winter Olympics in PyeongChang will unleash the fifth-generation network to the wo...

Sponsor Spotlight -- Olympic Marketing Meetings in Manhattan

October 17, 2014

Timo Lumme. (ATR) (ATR) Leaders of major NOCs visited New York City this week for briefings on the state of marketing programs within the Olympic movement. It's the fourth...

Panasonic Expands Paralympic Sponsorship

October 15, 2014

Panasonic CEO Satoshi Takeyasu and IPC president Phil Craven signing the agreement (Panasonic) (ATR) Panasonic is now the fifth worldwide partner of the International Paralym...

Dow Korea hosts Olympic Flag raising ceremony to celebrate PyeongChang 2018

October 15, 2014

Dow Korea hosted an Olympic Flag raising event at DSTC (Dow Seoul Technology Center) in Hwaseong, Gyeonggi Province on October 14, with about 1,200 days left until the opening...

Panasonic signs Official Worldwide Paralympic Partnership agreement

October 15, 2014

Panasonic Corporation today (15 October) announced it has signed an Official Worldwide Paralympic Partnership agreement with the International Paralympic Committee (IPC) for s...

Sponsor Spotlight -- Coca-Cola Most Valuable Olympic Brand

October 10, 2014

(Getty Images) (ATR) Coca-Cola remains the most valuable TOP Sponsor brand. The beverage manufacturer was rated the third most valuable brand worldwide according to 2014 G...

Coke Concerned With FIFA Transparency Report

October 09, 2014

(Getty Images) (ATR) Coca-Cola wants FIFA to practice transparency. Amber Steele, Coke’s football sponsorship manager, spoke Thursday at the Leaders Sports Business Summi...

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