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New Telecom Network Debuting in PyeongChang

October 21, 2014

Tablets are among products Samsung provides for the Olympics. (Getty Images) (ATR) The 2018 Winter Olympics in PyeongChang will unleash the fifth-generation network to the wo...

Sponsor Spotlight -- Olympic Marketing Meetings in Manhattan

October 17, 2014

Timo Lumme. (ATR) (ATR) Leaders of major NOCs visited New York City this week for briefings on the state of marketing programs within the Olympic movement. It's the fourth...

Panasonic Expands Paralympic Sponsorship

October 15, 2014

Panasonic CEO Satoshi Takeyasu and IPC president Phil Craven signing the agreement (Panasonic) (ATR) Panasonic is now the fifth worldwide partner of the International Paralym...

Dow Korea hosts Olympic Flag raising ceremony to celebrate PyeongChang 2018

October 15, 2014

Dow Korea hosted an Olympic Flag raising event at DSTC (Dow Seoul Technology Center) in Hwaseong, Gyeonggi Province on October 14, with about 1,200 days left until the opening...

Panasonic signs Official Worldwide Paralympic Partnership agreement

October 15, 2014

Panasonic Corporation today (15 October) announced it has signed an Official Worldwide Paralympic Partnership agreement with the International Paralympic Committee (IPC) for s...

Sponsor Spotlight -- Coca-Cola Most Valuable Olympic Brand

October 10, 2014

(Getty Images) (ATR) Coca-Cola remains the most valuable TOP Sponsor brand. The beverage manufacturer was rated the third most valuable brand worldwide according to 2014 G...

Coke Concerned With FIFA Transparency Report

October 09, 2014

(Getty Images) (ATR) Coca-Cola wants FIFA to practice transparency. Amber Steele, Coke’s football sponsorship manager, spoke Thursday at the Leaders Sports Business Summi...

Dow Olympic VP Announces Retirement

October 07, 2014

Louis Vega. (Dow) (ATR) Louis Vega will replace George Hamilton as the Olympic point-man for Dow.  The Midland, Mich.-based TOP sponsor announced on Tuesday that Hamilton...

McDonald's and RMHC Celebrate 40 Years of Supporting Children and Families

October 07, 2014

McDonald's (NYSE: MCD) -- Even before Caleb Kinnaird was born, it was likely that he would need a heart transplant. But at 20 months old, the transplant became a reality, and ...

Atos confirms the cloud has made the squad for the Rio 2016 Games

October 07, 2014

Atos, an international IT services company and Worldwide IT Partner to the International Olympic Committee (IOC), today further explained its IT roadmap for the Rio 2016 Olymp...

Rio 2016 Transitions to the Cloud

October 07, 2014

Atos' technology operation center for London 2012 (Getty Images) (ATR) All information technology services by the PyeongChang 2018 Olympics will exist in the cloud. Atos p...

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