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FIBA, Twitch Join Forces - Sponsor Spotlight

February 27, 2021

(ATR) A multi-year global collaboration between the International Basketball Federation (FIBA) and Twitch will tip off this spring. (FIBA) The agreement reached this week ...

VSPC partners with USA Softball to support U.S. Women's National Team

February 25, 2021

USA Softball, the National Governing Body of Softball in the United States, is proud to announce a one-year sponsorship agreement with Visit St. Pete/Clearwater Sports & Event...

The Opinionist: Australian Open Points to Post-Pandemic Sport

February 23, 2021

By Michael Pirrie (ATR) Just when we were resigned to almost empty stadiums, the 2021 Australian Open took sport on a nostalgic journey to a time when spectators and player...

Canoe Federation, Eurovision Extend Deal -- Sponsor Spotlight

February 20, 2021

ICF Extends Eurovision Sports Partnership  (ICF) The International Canoe Federation has renewed its long term media rights contract with Eurovision Sports until 2024. ...

ATRadio: Olympic Agenda 2020+5 Speed Read

February 22, 2021

(ATR) IOC President Thomas Bach is proposing 15 recommendations for the future of the IOC and the Olympics. Meant to serve as a to-do list for his final four years in office, ...

Athletes, New Audiences Drive Olympic Agenda Renewal

February 15, 2021

(ATR) In a bid to keep the Olympics relevant and growing, the IOC is on its way to adopting a wide range of policy directives being called Olympic Agenda 2020+5. Spread a...

Omega's Beijing 2022 Special Edition - Sponsor Spotlight

February 06, 2021

(ATR) Omega, the official timekeeper for 28 Olympics since 1932, has just unveiled a watch in celebration of Beijing 2022. Omega's special edition for Beijing 2022 (Omega) ...

#ICYMI: New FIS Director Embraces Road Ahead; The Next Step in Volleyball's Growth

February 07, 2021

#ICYMI -- In Case You Missed It ... Sometimes the best stories don't get the attention we think they deserve. Here are our staff picks for articles this week they really want ...

The Next Step in Volleyball's Growth

February 02, 2021

(ATR) The International Volleyball Federation (FIVB) teams up with private equity giant CVC Capital Partners Fund VII to create a new commercial entity called Volleyball World...

USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023

February 02, 2021

Compeed to launch Race Director Program, offer samples at USA Triathlon-owned events USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocollo...

Shimano, UCI Grow Partnership -- Sponsor Spotlight

January 30, 2021

(ATR) Shimano, a world leader in bicycle components, ups its status to UCI World Cycling Partner for the 2021-2024 period in a new deal with the Union Cycliste Internationale....

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