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ALIBABA HOSTS OLYMPIC DAY RUN IN 'SPORTS FOR ALL' PUSH

June 25, 2019

Hundreds of runners from Alibaba Group took to the streets this weekend to celebrate Olympic Day, held annually on June 23 to mark the birth of the modern Olympic Games. To...

Chinese Dairy Giant Joins Coca-Cola's Olympic Sponsorship

June 24, 2019

(ATR) A deal worth a reported $3 billion extends Coca-Cola, and brings dairy to the TOP Program. James Quincey, Coca-Cola CEO, Thomas Bach and Jeffrey Lu, CEO of Mengniu s...

THE INTERNATIONAL OLYMPIC COMMITTEE AT 125

June 23, 2019

ON THE 125TH ANNIVERSARY OF THE CREATION OF THE IOC, THE OLYMPIC REVIEW TRACES THE HISTORY OF THE ORGANISATION, AND SPEAKS TO IOC PRESIDENT THOMAS BACH AND IOC HONORARY PRES...

IOC Partners with Infront for Media Rights in Africa -- Sponsor Spotlight

June 22, 2019

(ATR) The International Olympic Committee has signed a six-year deal with Infront, a sports marketing company headquartered in Switzerland. The exclusive deal grants media rig...

Purplebricks goes gold with Team GB partnership

June 19, 2019

The British Olympic Association (BOA) has today announced that the nation’s biggest estate agent, Purplebricks, will be supporting Team GB through to the end of 2020. Purpl...

Bridgestone Technology Helping Ensure Earthquake-Ready Venues for Olympic and Paralympic Games Tokyo 2020

June 19, 2019

Bridgestone Corporation (Bridgestone), the only Worldwide Olympic and Paralympic Partner with global headquarters in Tokyo, today announced that it has supplied its cutting-ed...

Toyota Supports Team USA Athletes in North Texas Wheelchair Basketball Games

June 17, 2019

Two feature games free to public on Saturday, June 22 PLANO, Texas (June 17, 2019) – In the first event of its kind to come to the area, thirty-six wheelchair basketball pl...

Top Story Replay -- ATR First: Leadership Fracture for AIBA

June 15, 2019

Mohamed Moustahsane has been AIBA Interim President since March. (Getty Images) (ATR) There are ominous signs that the IOC-suspended International Boxing Federation is head...

ITF Adds Beach Tennis Partner -- Sponsor Spotlight

June 15, 2019

(ATR) The International Tennis Federation (ITF) enlists SANDEVER as Global Development Partner for beach tennis. ITF and SANDEVER want to grow beach tennis  (ITF/Srdjan Steva...

ATR First: Leadership Fracture for AIBA

June 13, 2019

(ATR) There are ominous signs that the IOC-suspended International Boxing Federation is headed toward another leadership collapse. Mohamed Moustahsane has been AIBA Interim...

Lille Metropole hereby issues a call for expressions of interest to designate the future official partner of Stade Pierre-Mauroy

June 12, 2019

The current contracts with the official partners of Stade Pierre-Mauroy (Crédit Mutuel, Carrefour and Nacarat) are coming to an end. Lille Metropole hereby issues a call for...

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