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May 13, 2019

The Badminton World Federation (BWF) and HSBC jointly launched a new outdoor game, AirBadminton, and a new outdoor shuttlecock, the AirShuttle, at a global launch ceremony out...

Lacoste Unveils LA84 Clothing Line

May 13, 2019

(ATR) The stars are back in motion as part of the new Olympic Heritage Clothing and Accessories Line by Lacoste celebrating the 1984 Los Angeles Games. (IOC/Lacoste) Laco...

SportAccord Wraps Up with Focus on Youth

May 10, 2019

Sea, Sand and Sweat Session with champion Ali Day (Flickr) (ATR) The annual sports convention of the international federations closes in Gold Coast, Australia. “United Th...

Seiko Inks 10-Year Sponsorship Extension with IAAF

May 10, 2019

Shinji Hattori, chairman and group CEO of Seiko, and Seb Coe (IAAF) (ATR) Seiko has extended its partnership with the IAAF for 10 years through 2029. Financial details wer...

Solid Ticket Sales for Minsk 2019 European Games

May 09, 2019

The 1980 Olympic cauldron inside Minsk Dynamo Stadium (Pinelli). (ATR) Minsk 2019 head of marketing Maxim Koshkalda tells Around the Rings that ticket sales for next month’s...

A New Marketing Strategy for Minsk 2019

May 08, 2019

(ATR) Minsk 2019 head of marketing Maxim Koshkalda tells Around the Rings that European Games marketing strategists are more than willing to listen to European Olympic Committ...

SportAccord : Key Topics of Upcoming ASOIF General Assembly

May 04, 2019

With a number of important meetings lining up alongside SportAccord, to be held in Gold Coast, Queensland (Australia) from 5 to 10 May, it promises to be busy days ahead for A...

USA Basketball and Red Bull Team Up -- Sponsor Spotlight

May 04, 2019

(ATR) USA Basketball announces a multiyear partnership with Red Bull North America to grow the sport of 3x3 basketball, which makes its debut at Tokyo 2020. (USA Basketball...

Gwangju 2019 Ready to Host the World

May 02, 2019

(ATR) The 18th edition of the FINA World Aquatic Championships are set to make a splash in Gwangju, South Korea, just over two months from now. Dr. Cho at the Winter Olympic...

FEI and Horse Pilot Find the 'Right Fit' With New Apparel Sponsorship Agreement

April 30, 2019

30 Apr 2019 The FEI and equestrian apparel provider Horse Pilot have signed a four-year deal which will see the French company become the Official FEI Equestrian Apparel Su...

Laura Kenny and Toyota Supporting the Return of 'I Am Team GB' this Summer

April 29, 2019

After the success of I Am Team GB following the Rio 2016 Olympic Games, Team GB and Toyota are delighted to confirm that the hugely successful participation campaign will be r...

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