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Panam Sports Makes Date With SportAccord Pan America

January 16, 2019

(ATR) The Panam Sports Gala this December debuts hand-in-hand with the new SportAccord Pan America. The Panam Sports Miami office (ATR) This first-ever regional forum for...

Gala de Panam Sports Colofon de SportAccord America en Fort Lauderdale

January 16, 2019

(ATR) La Primera Gala de Panam Sports para distinguir a los mejores deportistas y entrenadores de los Juegos Panamericanos de Lima tendrá por sede Fort Lauderdale, Florida, el...

Two TOP Sponsors Team Up to Track Olympians -- Sponsor Spotlight

January 11, 2019

(ATR) Alibaba and Intel say the two companies will work together on “AI-powered 3D athlete tracking technology” for the next Summer Olympic Games. A screenshot of Intel and...

Alibaba and Intel announce plans for Tokyo 2020

January 08, 2019

Today at CES 2019, Alibaba and Intel jointly announced plans to develop the first-ever, AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games and beyond. ...

Toyota Adds Six Summer Sports -- Sponsor Spotlight

January 05, 2019

(ATR) Olympic TOP sponsor Toyota is growing its portfolio of Olympic and Paralympic sports in the United States. Toyota now has partnerships with 16 Olympic and Paralympic ...

Quota for 2019 Samsung Bosphorus Race International Participants Filled in Just 28 minutes

January 04, 2019

Istanbul, Turkey; 4 January 2019: The Turkish Olympic Committee’s Samsung Bosphorus Cross-Continental Swimming Race demonstrated its global popularity once again by filling it...

USOC Loses Sponsor at Year's End

December 31, 2018

(ATR) The United States Olympic Committee will begin 2019 minus one of its sponsors. (Dick's Sporting Goods Twitter) Dick’s Sporting Goods is not renewing its contract wit...

Hangzhou Launches Marketing Program for 2022 Asian Games

December 28, 2018

The marketing program for the 19th Asian Games Hangzhou 2022 was officially launched via the internet by the organizers on Dec 26, a substantial step towards the preparation o...

Busy Marketing Month for Beijing 2022 -- Sponsor Spotlight

December 28, 2018

(ATR) The Chinese food company Shunxin is the latest addition to Beijing 2022’s sponsorship roster. (Beijing 2022) As a second-tier official sponsor, Shunxin will supply B...

Golden 25: #11 -- Key Sponsors Affirm Olympic, Paralympic Support

December 26, 2018

(ATR) The club of 12 Olympic Partners gets ready for the Tokyo Games, the midpoint of the Asian journey for the IOC marketing program. Bridgestone opened its own golf cours...

Tokyo 2020: Coca Cola to Support Paralympics

December 25, 2018

The Tokyo Organising Committee of the Olympic and Paralympic Games has welcomed the Coca-Cola (Japan) Company, Limited as a Tokyo 2020 Paralympic Gold Partner. This brings the...

Golden 25: #19 -- Paralympics Leader Andrew Parsons

December 22, 2018

(ATR) The Paralympics appear to be on solid ground as Andrew Parsons heads into his second year as International Paralympics Committee president. Parsons was elected to the IO...

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