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Sponsors

Beijing Unveils Look of 2008 Relay

January 16, 2008

The red-orange uniform is for torchbearers; escorts wear blue. (Getty Images)  Relay Looks White and Bright Young people dressed in the newly-revealed unif...

Sponsor Spotlight : IOC Opens Talks with Gazprom

December 02, 2007

(ATR)  Gazprom Talks Open in Moscow Marketing commission chairman Gerhard Heiberg tells Around the Rings the IOC met with executives from Russia energy company Gazprom two we...

Sponsor Spotlight: Coke, Golden Olympic Stocks

December 09, 2007

The companies on the Dow Jones Summer Games Index have a combined market capitalization of just over $2 trillion. (Getty Images)  Olympic Index Beats Market...

Darfur Group Says Olympic Sponsors Must Fight Violence in Sudan

November 26, 2007

"If sponsors are going to receive the benefits of association with Olympic values – in reputation, marketing, and access to Chinese markets – they are also o...

Countdown Beijing: Olympic Prompting at Party Congress

October 16, 2007

"We must comprehensively develop mass participation of sports among the people," Hu Jintao said. (Getty Images)  Hu Jintao Emphasizes Soft Power in Party Co...

Sponsor Spotlight: Atos Origin, Samsung, A-B

September 30, 2007

"I have a clear, simple mission: winning a medal in Beijing," says Tia Hellebaut.  Atos Origin Enlists High Jumper for 2008 Atos Origin will sponsor Be...

Press Release: Partner Concepts Launches Print Component of Pre-Olympic Marketing Campaign for China Tourism

August 24, 2007

 Partner Concepts Launches Print Component of Pre-Olympic Marketing Campaign for China Tourism ANNAPOLIS, MD, August 28, 2007 – Partner Concepts LLC, headq...

Sponsor Spotlight: Visa, Samsung, Web Sites

September 16, 2007

 BOCOG Ringing up Visa Sales More than one-quarter of Olympic ticket buyers in China are using Visa, says a company spokeswoman. "All in all, we are quite ...

Sponsor Spotlight: Beijing Year to Go, Good Results from Rio

August 05, 2007

Sponsors Host Beijing Events Coca-Cola and McDonald’s ring in the final year to the Beijing Olympics with events this week in the Olympic City. Coke goes first, with a ceremon...

More Sponsors Roll out Beijing Campaigns

August 06, 2007

GE has more than 335 contracts for Games construction, including other projects at the National Stadium. (Getty Images)  GE to Recycle Beijing Rainwater Un...

Superstar Launch for Bird's Nest Steel Pin

August 07, 2007

Yao Ming at the pin launch wearing a shirt with Coke's Beijing brand graphics. (ATR)  (ATR) Basketball star Yao Ming and champion hurdler Liu Xiang lent the...

On the Scene in Beijing: McDonald's Launches Worldwide Youth Initiative

August 09, 2007

Michael Phelps switches sports in the playground after the McDonald’s launch. (ATR)  (ATR) With Olympic champion swimmer Michael Phelps providing some star ...