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Atos Extends TOP Partnership with IOC

July 09, 2020

(ATR) The International Olympic Committee (IOC) and Atos announced on Thursday that their long-standing TOP sponsorship will be extended through 2024. Atos CEO Elie Girard an...

RPA partners with Thrifty

June 30, 2020

The Rugby Players Association (RPA) has today announced Thrifty Car & Van Rental as a Partner. As many of our members return to their training schedules and working weeks, ...

The Global Esports Federation Marks Six Months of Unprecedented Achievements

June 29, 2020

The world connects with the GEF; accelerating engagement with the global esports community Singapore, June 29, 2020 – The Global Esports Federation Board, meeting in full t...

Team Intel Adds Athletes for Tokyo 2020 - Sponsor Spotlight

June 27, 2020

(ATR) Worldwide Olympic partner Intel reveals the first four athletes to join its team for the Tokyo Games. Two-time Olympic champion Ashton Eaton retired in 2017 and now w...

World Skate announces partnership with LiveHeats

June 25, 2020

As part of its recent push to standardise competition data, judging, and scoring, World Skate is excited to announce a new partnership with live scoring platform LiveHeats. Th...

EHF and EHF Marketing strike four-year deal with hummel

June 24, 2020

EHF and EHF Marketing put pen to paper on new supplier contracts with Danish sports brand The European Handball Federation and EHF Marketing GmbH, the marketing arm of the ...

USA Wrestling partners with TeachAids to further concussion awareness and understanding

June 23, 2020

TeachAids is proud to announce a new partnership with USA Wrestling, the national governing body for the sport in the United States. Together, we will distribute CrashCourse C...

ATR EXTRA - Olympic Sports Sponsors Need Storytelling, Engagement

June 23, 2020

Robert Mazzucchelli (SportsEdTV) Are you sponsoring the Games? Do you support a specific sport federation? If you are, go deep or go home. By deep I mean intention...

Italy Adds Partners for Tokyo 2020 - Sponsor Spotlight

June 20, 2020

(ATR) The Italian National Olympic Committee (CONI) signs its first sponsorship agreement since the coronavirus pandemic began. (Axpo Italia) Energy company Axpo Italia an...

Pour Global Athlete, le CIO viole les droits de l'homme

June 15, 2020

La pression s’accentue sur le CIO. Après avoir été contraint en février 2019 d’assouplir la règle 40 de la Charte olympique sur la publicité pendant la période des Jeux, l’i...

Collectibles and Corona

June 08, 2020

(ATR) Collectors still clamor for Tokyo 2020 Olympic memorabilia despite the one-year postponement of the Games. Miraitowa plush toy (eBay) Everything from kimonos to drum...

Ekstraklasa partners with Dugout to maximise reach of Polish football

June 03, 2020

Poland’s top football league, PKO Bank Polski Ekstraklasa, to distribute content to a global audience through Dugout’s network of over 85 premium publishers London, UK ...

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