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Sponsors

Sponsor Spotlight: Protests Coming

February 24, 2008

Second Sponsor Report Coming in March Olympic sponsors that receive failing grades for their efforts to pre...

Countdown Beijing: China Says "Ulterior Motives" Behind Olympic Criticism

February 15, 2008

"I shall point out that empty rhetoric and slogans will not help resolve the humanitarian issue in Darfur," says China Foreign Ministry spokesman Jianchao Li...

Beijing Diary: Spielberg Reax Simmers, Marketing Notes, More Diving Gold for China

February 21, 2008

BOCOG Marketing Director Yuan Bin. (ATR)  Spielberg Still in the News The fallout of the Steven Spielberg controversy still rains in Beijing, more than a we...

Beijing Sponsor Campaigns Produce Results

January 20, 2008

Campaigns featuring Yao Ming and Liu Xiang are a key to Coke brand awareness in China, according to the R3 consumer study. (Getty Images) Coca-Cola, Lenov...

Familiar Sponsor to Join Vancouver Torch Relay

January 27, 2008

Torch Relay Sponsors for Vancouver Coca-Cola is expected to be named Monday as one of the sponsors of the torch relay for the Vancouver Olympics. A press ...

McDonald's Readies for Games Operations, Lenovo Auctions Olympic Laptops

February 10, 2008

McDonald's has been the Official Restaurant of the Olympics for seven consecutive Games. (McDonald's) New Olympic Plans for McDonald’s At the six-month ou...

Beijing Unveils Look of 2008 Relay

January 16, 2008

The red-orange uniform is for torchbearers; escorts wear blue. (Getty Images)  Relay Looks White and Bright Young people dressed in the newly-revealed unif...

Sponsor Spotlight : IOC Opens Talks with Gazprom

December 02, 2007

(ATR)  Gazprom Talks Open in Moscow Marketing commission chairman Gerhard Heiberg tells Around the Rings the IOC met with executives from Russia energy company Gazprom two we...

Sponsor Spotlight: Coke, Golden Olympic Stocks

December 09, 2007

The companies on the Dow Jones Summer Games Index have a combined market capitalization of just over $2 trillion. (Getty Images)  Olympic Index Beats Market...

Darfur Group Says Olympic Sponsors Must Fight Violence in Sudan

November 26, 2007

"If sponsors are going to receive the benefits of association with Olympic values – in reputation, marketing, and access to Chinese markets – they are also o...

Countdown Beijing: Olympic Prompting at Party Congress

October 16, 2007

"We must comprehensively develop mass participation of sports among the people," Hu Jintao said. (Getty Images)  Hu Jintao Emphasizes Soft Power in Party Co...

Sponsor Spotlight: Atos Origin, Samsung, A-B

September 30, 2007

"I have a clear, simple mission: winning a medal in Beijing," says Tia Hellebaut.  Atos Origin Enlists High Jumper for 2008 Atos Origin will sponsor Be...