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Sponsors

Sponsor Spotlight: NBC, Johnson & Johnson, Lenovo

June 17, 2007

 NBC Sports Debuts Online Olympics The new NBC sports website for the Olympics is now online with a sleek video preview of the Games. NBC says the full-scr...

Sponsor Spotlight: McDonalds, Samsung, FIFA

June 24, 2007

McDonald's faces nutritional criticism at home.  (Getty)  McDonalds in Fifth Year with Olympic Day Run TOP sponsor McDonalds continues its commitment as the...

IOC Sponsorship Talks with Gazprom for 2014 Olympics

July 07, 2007

   (ATR) The chairman of the IOC Marketing Commission says he plans to travel to Russia for talks about Olympic sponsorship with Russian companies such as...

Sponsor Spotlight: Samsung, Nikon

July 14, 2007

Samsung Prepares Hostile Takeover Defense Samsung may be facing a hostile takeover bid by billionaire investor Carl Icahn and several hedge funds, says an unnamed company exec...

Sponsor Spotlight: Air Canada, Publicis, Doubletree

April 06, 2007

  Air Canada Joins VANOC In a new twist on an old slogan, VANOC was meant to fly with Air Canada. Canada’s flag carrier became an official supporter of Va...

Sponsor Spotlight: Helios, AMEX, ICBC

April 16, 2007

   (ATR) Helios Partners continues work with 2012 marketing strategy for Lloyds TSB; the USOC’s Chief Marketing Officer vacates his office, and an Olympia...

Sponsor Spotlight: Lenovo, McDonalds, Coca Cola

April 20, 2007

Lenovo Cutting 1,400 Jobs Top sponsor Lenovo announced layoffs of five percent of its employees worldwide in an April 19 statement. Approximately 750 jobs will be outsourced t...

Samsung Olympics Sponsor Through 2016

April 23, 2007

IOC Marketing Commission chair Gerhard Heiberg signs the new sponsorship agreement. (M.Bisson/ATR)  (ATR) Samsung mobile telephones will be a part of the Ol...

Sponsor Spotlight: Lenovo, Samsung

April 27, 2007

 (ATR) Lenovo enters the Beijing torch relay, Samsung continues its Olympic commitment and a South Korean company becomes a top European soccer sponsor. Mo...

Vancouver View: Olympic Hockey Venue in Legal Battle

May 02, 2007

The BC Supreme Court will decide if the sale of GM place was legal. (ATR)   VANOC No Closer to Lease at GM Place The battle for control of General Motors ...

Sponsor Spotlight: Skoda, McDonalds, Malta

May 12, 2007

Skoda’s sponsorship means a center ice logo at the IIHF World Championship in Moscow. (Infront)   Skoda Breaks Record at IIHF World Championship Skoda Aut...

Sponsor Spotlight: Coke Chief Cheers Beijing Plans, Samsung Launches Africa Sponsorship, Lenovo Profits Rise

May 27, 2007

Coke chair Neville Isdell at the May 24 World of Coke launch. (ATR)  Coke Chiefs Look Forward to Beijing Coca-Cola chairman Neville Isdell says the company ...