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Sponsors

Visa: Turin Olympics Bring Business Gains

March 25, 2006

Olympians pose with their medals at the Visa Olympians Reunion Center in Turin. (ATR) This is part of a series of profiles on the worldwide Olympic sponsors for the Turin...

Panasonic Olympics: Share the Passion

March 14, 2006

Masa Fukata with one of the large-screen TV's in place throughout Turin made by Panasonic. This profile is part of a series on the worldwide sponsors for the Turin Olympics.(A...

Lenovo: Olympics Build Brand Awareness

March 12, 2006

The Lenovo i-Lounge at the Turin Olympic Village helped athletes connect to the internet. (ATR) This profile is part of a series on the worldwide Olympic sponsors. (ATR) Olymp...

Johnson & Johnson is 12th Top Sponsor

February 23, 2006

IOC President Jacques Rogge and Johnson & Johnson's Brian Perkins at the signing in Turin. (ATR) (ATR) Health care products giant Johnson & Johnson has signed on as the newest...

Adidas Deal for Australian Olympic Cmtte

September 21, 2005

 (ATR) Adidas has beat Nike to the finish line with a 12-year deal to supply clothing and cash to the Australian Olympic Committee. "This is by far the biggest sponsorship agr...

Lenovo: Turin Olympics Coming Out Party

September 12, 2005

 (ATR) The newest member of the elite club of worldwide Olympics sponsors plans on the Turin Olympics "as a coming out party", says the head of Olympics marketing for New York...

Adidas Buys Reebok

August 03, 2005

 (ATR) Adidas is buying Reebok in a deal worth about $3.8 billion. The move will give the German company new strength in the U.S, according to the CEO of Adidas, narrowing the...

Coke Sponsor for Olympics Until 2020

August 01, 2005

 (ATR) Worldwide Olympic sponsor Coca-Cola has signed an unprecedented 12-year extension, securing its sponsorship until 2020. A ceremony at the Great Wall in China marked the...

Olympics Turnaround: Marketing Expose

May 03, 2005

 (ATR) June 1 is set as the date of release for Olympics Turnaround, former IOC Marketing Director Michael Payneâ??s book on how the finances of the Olympic Movement have chan...

Olympics Star Kostelic Wins Laureus Honor

May 22, 2006

 (ATR) Croatian ski Janica Kostelic is the winner of the Laureus World Sportswoman of the Year Award, presented Monday night in Barcelona.Kostelic, who has won the most medals...

Omega Time for Olympics in 2010, 2012

May 13, 2006

Omega's Stephen Urquhart (l) in Turin with TOROC President Valentino Castellani and IOC President Jacques Rogge. (ATR) This is the last in a series of profiles of the wor...

Olympic Sponsors Profile: Coca Cola

April 25, 2006

The Coca-Cola Pavilion in Turin (ATR) This is one in a series of profiles on the worldwide sponsors of the Turin Olympics.(ATR) The Olympic Torch Relay, a popular pavilio...