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On the Scene in Beijing -- Hu Wants a Politics-Free Games, Berlusconi Balks at Steamy Weather, Nike Offers Speedo Exemption

August 01, 2008

Hu Jintao met with foreign press on Friday and joked that he would like to compete in table tennis for China. (Getty Images)Hu: Politicization of Games "Runs Counter" to Olymp...

Press Release -- Nortel Announced as Tier One Sponsor for the London 2012 Games

July 30, 2008

Nortel announced as Official Network Infrastructure Partner and seventh Tier One sponsor for the London 2012 Olympic Games and Paralympic Games The London Organising Committee...

Beijing Briefs -- Peres Travel Woes Solved, NBC On Pace to Set Revenue World Record

July 30, 2008

Shimon Peres will walk to the opening ceremony, in compliance with Judaic law. (Getty Images)Peres to Observe Sabbath, Walk to CeremonyShimon Peres, the President of Israel wo...

On the Scene in Beijing -- Olympic Hamburgers Served, Weather Cools, Cars Stay Home, Australia Says Security Threat Low

July 29, 2008

Jeffrey Schwartz (L), McDonald’s CEO in China, serves the first meal at the MPC restaurant. (ATR)McDonald’s Opens Restaurant for MediaThe McDonald’s restaurant in the Main Pre...

Sponsor Spotlight -- J&J Joins Right to Play Team

July 28, 2008

Fellowships for Olympians Johnson & Johnson says it will encourage Olympians to get involved with Right to Play in a campaign starting at the Beijing Games. Children in Ghan...

Sponsor Spotlight -- Overseas Earnings Save U.S.-based TOP Sponsors

July 20, 2008

U.S. taekwondo Olympian Steven Lopez appears on a new carton of Minute Maid juice. The Coca-cola brand is the juice beverage sponsor of the U.S. Olympic team. Coke, J&J in th...

Anheuser-Busch Stays With U.S. Olympic Committee Sponsorship

July 18, 2008

Anheuser-Busch’s first Olympic sponsorship came at the Los Angeles Olympics. (ATR) Just days after beverage giant InBev sealed a deal to buy Anheuser-Busch, the St. Louis brew...

Sponsor Spotlight-- Coke Capitalizing Best on Olympic Sponsorship

July 13, 2008

Surveys agree: most Chinese consumers are more likely to buy Olympic partner products. (Getty Images) Beverages Profit from Olympic Investment The latest update on a two-year...

Countdown Beijing -- Olympic Opening Ceremony Rehearsal

July 11, 2008

Three more full dress rehearsals of the opening ceremony are planned before August 8. (Getty Images)Ceremony to Reference Sichuan EarthquakeThe Sichuan earthquake now figures ...

Sponsor Spotlight -- McDonald's Elaborates on Digital Olympic Advertising

July 06, 2008

McDonald's will operate four Olympic restaurants in Beijing: one for athletes, one for media, and two for spectators. (Getty Images)Olympic Restaurateur Seeks TogethernessOnli...

Vancouver View -- New Title for New Olympics Minister

July 01, 2008

Conservative James Moore was the youngest elected MP when he first went to Parliament in 2000.New Federal Olympic LeaderThe Vancouver Olympics become one of three briefs handl...

London Update --ODA Denies Olympic Media Center Faces Funding Crisis

June 30, 2008

The IBC/MPC will be built in the Olympic Park. (LOCOG) Media Center Funding Safe, Says LOCOGThe Olympic Delivery Authority rebuffs reports that the preferred developers for t...