Sponsors
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June 30, 2008
The IBC/MPC will be built in the Olympic Park. (LOCOG)
Media Center Funding Safe, Says LOCOGThe Olympic Delivery Authority rebuffs reports that the preferred developers for t...
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June 29, 2008
Nearly one quarter of urban Chinese know the official beer of the 2008 Games, says the CTR survey. (Getty Images)Olympics Valuable even for OutsidersNearly three-quarters of ...
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June 27, 2008
Chris Welton of Helios Partners, speaks in Atlanta June 19. (ATR)(ATR) A former marketing executive for the IOC says the Olympic Games says sports which are “historical anachr...
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May 25, 2008
Olympic Branding more Visible
Olympic imagery is becoming more common in the U.S. as Games sponsors step up Summ...
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June 22, 2008
A handful of student-aged protesters picketed Coke headquarters in Atlanta. (ATR) Dream for Darfur Day of Action Produces Little Dream for Darfur activists targeted six major...
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April 07, 2008
Panasonic to Launch New Games-time Website ContentTOP sponsor Panasonic will put interactive content at the heart of a Beijing Olympic website, a company marketing executive t...
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April 13, 2008
Both Lenovo and Samsung handed out promotional items at the Paris torch relay. (Getty Images)
Sponsors Not Spooked by Olympic ProtestsU.S. Olympic broadcas...
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April 26, 2008
Robson Square is undergoing an $87 million renovation ahead of the Games. (ATR)
Wooden Roofing Nixed for Olympic Site A controversial plan to build a woode...
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May 04, 2008
AOC pres John Coates is thrilled about his Olympians’ financial situation. (Getty Images)
BankWest and Australian Olympic Committee Perth-based BankWest...
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May 11, 2008
The Hilton was the IOC hotel for the Athens Games. The job required a heavy security commitment. (Getty Images)
Olympic Sponsorship Great Deal, says Execut...
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March 16, 2008
IT Team at work in the Main Technology Center in Turin. (Atos Origin)
Atos Origin to Stay Online? Atos Origin may stay in the Games through 2016, accordin...
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March 23, 2008
Coke Names China TorchbearersTorch Relay sponsor Coca-Cola has introduced the two Chinese runners who will carry the flame after it is lit in Olympia, Greece, on Monday. The p...
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