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London Update --ODA Denies Olympic Media Center Faces Funding Crisis

June 30, 2008

The IBC/MPC will be built in the Olympic Park. (LOCOG) Media Center Funding Safe, Says LOCOGThe Olympic Delivery Authority rebuffs reports that the preferred developers for t...

Sponsor Spotlight -- Consumer Confusion over Olympic Partners

June 29, 2008

Nearly one quarter of urban Chinese know the official beer of the 2008 Games, says the CTR survey. (Getty Images)Olympics Valuable even for OutsidersNearly three-quarters of ...

Olympics Marketing Expert Says Games Struggle for Relevance

June 27, 2008

Chris Welton of Helios Partners, speaks in Atlanta June 19. (ATR)(ATR) A former marketing executive for the IOC says the Olympic Games says sports which are “historical anachr...

Sponsor Spotlight: Olympic Campaigns Ramp up in U.S.

May 25, 2008

Olympic Branding more Visible Olympic imagery is becoming more common in the U.S. as Games sponsors step up Summ...

Sponsor Spotlight -- Sparse Protests at Olympic Sponsors

June 22, 2008

A handful of student-aged protesters picketed Coke headquarters in Atlanta. (ATR) Dream for Darfur Day of Action Produces Little Dream for Darfur activists targeted six major...

Sponsor Spotlight: Gag for Athletes Unlikely

April 07, 2008

Panasonic to Launch New Games-time Website ContentTOP sponsor Panasonic will put interactive content at the heart of a Beijing Olympic website, a company marketing executive t...

Sponsor Spotlight: U.S. Ad Sales, Olympic Looks from Apparel Partners

April 13, 2008

Both Lenovo and Samsung handed out promotional items at the Paris torch relay. (Getty Images)  Sponsors Not Spooked by Olympic ProtestsU.S. Olympic broadcas...

Vancouver View: Olympic Roofing, Traffic and Sponsors

April 26, 2008

Robson Square is undergoing an $87 million renovation ahead of the Games. (ATR)  Wooden Roofing Nixed for Olympic Site A controversial plan to build a woode...

Sponsor Spotlight: BankWest, AOC Team Up; Burger King in China; Eastman Kodak Losses

May 04, 2008

AOC pres John Coates is thrilled about his Olympians’ financial situation. (Getty Images)   BankWest and Australian Olympic Committee Perth-based BankWest...

Sponsor Spotlight: U.S. Olympic Hotelier Reflects on Value of Sponsorship

May 11, 2008

The Hilton was the IOC hotel for the Athens Games. The job required a heavy security commitment. (Getty Images)  Olympic Sponsorship Great Deal, says Execut...

Sponsor Spotlight: Atos Origin

March 16, 2008

IT Team at work in the Main Technology Center in Turin. (Atos Origin)  Atos Origin to Stay Online? Atos Origin may stay in the Games through 2016, accordin...

Sponsor Spotlight: Tibet Groups Turn up Olympic Torch Heat

March 23, 2008

Coke Names China TorchbearersTorch Relay sponsor Coca-Cola has introduced the two Chinese runners who will carry the flame after it is lit in Olympia, Greece, on Monday. The p...