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Sponsors

Sponsor Spotlight: Speedo, NBC, Samsung

February 17, 2008

Michael Phelps and Natalie Coughlin were two of the elite athletes who helped develop Speedo’s LZR Racer. (Getty Images)   Gold or Silver, Speedo Can Help...

Coke, Israel Donations for Restoration in Olympia

October 25, 2007

The area around the de Coubertin monument will be reforested. (The Coca-Cola Company)    (ATR) Donations from Coca Cola and the Israel Olympic Committee ...

Sponsor Spotlight: Adidas, H2O Audio, Qatar

October 28, 2007

The Adidas logo is just visible at a UEFA cup match in Athens. (Getty Images)   Adidas Renews HFF Sponsorship Adidas recently announced the extension o...

More Marketing Changes for USOC

August 10, 2007

Rick Burton, new chief marketing officer for the USOC. (ATR)   (ATR) An American working in Australia has been tapped to lead the marketing program for the ...

GM Ends $1 Billion Deal with USOC

August 07, 2007

A Chevy truck carries the torch to the 2002 Winter Games via southern California. (Getty Images)  (ATR) American auto maker GM has declined to renew its $1 ...

Press Release: 2008 U.S. Olympic Sponsors

August 11, 2006

 Here is a press release issued by the U.S. Olympic Committee announcing its list of sponsors for 2008.This is a new service for Around the Rings...

Vancouver View -- Jowell to Visit Vancover, New 2010 Sponsor

June 16, 2008

Tessa Jowell is in Vancouver this week. (Getty Images)  U.K. Olympics Minister to B.C. London Olympics minister Tessa Jowell will tour Vancouver 2010 venue...

Sponsor Spotlight: Coke, London 2012 Downplay Sponsor Discord

March 02, 2008

Tesco may be in negotiations to join London as a grocery partner, according to media reports that LOCOG calls "highly speculative". (Tesco)   Officials wi...

British Telecom Partners with London 2012

March 05, 2008

(ATR) London 2012 organizers say they are hitting their sponsorship targets after naming British Telecom as the fifth major partner of the Olympics in a deal worth an estimate...

British Airways Expected to Join Olympic Games, Coke Gets Active in Canada

February 03, 2008

British Airways is thought to have agreed a deal worth $100m to become the official airline of the Games. (Getty Images)  Airline to Join 2012 Tier-One Rank...

British Airways Joins 2012 Olympics as Major Sponsor

February 05, 2008

(ATR) British Airways is named as the fourth major sponsor of the London 2012 Olympics in a deal worth an estimated $80 million. The airline deal combines marketing rights to ...

Golden Opportunities: Business Opportunities Across The Olympic Movement

January 13, 2008

(ATR) Golden Opportunities is ATR's guide to business opportunities across the Olympic Movement. Vancouver 2010 Olympic and Paralympic Medals Designs Closing: January 30, 2008...