Today: Last Update:

 
 
 
 
 
 
 
 
 

Sponsors

Golden Opportunities: Business Opportunities Across The Olympic Movement

January 13, 2008

(ATR) Golden Opportunities is ATR's guide to business opportunities across the Olympic Movement. Vancouver 2010 Olympic and Paralympic Medals Designs Closing: January 30, 2008...

Sponsor Spotlight: Diageo, Lenovo

November 11, 2007

Diageo and its brands sponsor a range of sports including rugby. (Getty Images)  Drinks Sponsorship? In the face of rumors that London 2102 is about to do a...

London Update: Aquatics Seating, Sponsor Hopes, Deighton to Seoul

November 23, 2007

The aquatics center will be one of the architectural landmarks of the 2012 Games.  Seating for Aquatics Center Under Cost Review The Olympic Delivery Autho...

Adidas Sportswear for London Olympics

September 20, 2007

London 2012 chair Sebastian Coe with Herbert Hainer, Adidas CEO. (Getty Images) Adidas today was unveiled as London 2012's official sportswear partner in a deal worth an estim...

French Utilities Company Becomes London Premier Partner

July 11, 2007

Pierre Gadonneix, Sebastian Coe and Vincent de Rivaz announced the sponsorship in front of a crowd at equestrian venue Greenwich Park. (Tom Shaw/Getty Images...

London's First Sponsor Among Few to Cheer New Logo

June 05, 2007

 (ATR) Despite howls of protest over the new 2012 logo, London's first sponsor has put it to work with full-page ads in most British papers. More than 17,0...

London Olympics CEO Looks Ahead to Next Sponsor

March 22, 2007

 (ATR) The first national sponsor for the London Olympics is already seeing results while a second could be announced within weeks, London 2012 CEO Pa...

London Update: New Sponsor on Tap?

May 04, 2007

Budweiser on the Menu for LOCOG? Budweiser is hotly tipped to be the next major sponsor to sign up for London 2012. Reports suggest 2012 organizers are close to concluding a ...

Press Release: 2012 Olympics Sponsorships

February 01, 2007

 HIGH PROFILE AIRLINE & SPORTSWEAR SPONSORSHIP CATEGORIES LAUNCHED FOR LONDON 2012 GAMESLondon 2012 Commercial Director also outlines new Games sp...

London 2012 Set to Unveil 1st Olympic Sponsorship

March 14, 2007

 (ATR) London Olympics organizers will hold a press conference Wednesday where the first national sponsor of the London Games is expected to be unveiled. For months now, L...

Chuck Fruit, 61, Sports Marketer

May 30, 2008

Chuck Fruit remained a senior adviser on marketing for Coke even after retiring from the company. (Coca-Cola)  (ATR) Former Coca-Cola marketing executive Ch...

Updated: Ethics Commission Opens File on S. Korea IOC Member & Samsung Chair

April 17, 2008

Kun Hee Lee in 2007 during the PyeongChang bid for the 2014 Olympics. (ATR)  (ATR) The IOC Ethics Commission has opened a file in the case of Kun Hee Lee, c...