Today: Last Update:

 
 
 
 
 
 
 
 
 

Sponsors

Sponsor Spotlight: USOC, Panasonic, McDonald's

September 23, 2007

 Panasonic “Giving Back” Program Panasonic launched a new initiative this week called “Panasonic Direct Giving Back”. The campaign allows consumers who pur...

Sponsor Spotlight: GE, Coca-Cola

October 04, 2007

 GE Imagery on Display in Aspen GE Healthcare put on a live demonstration of its ultrasound technology during a healthcare forum in Aspen, Colorado, USA. A...

Sponsor Spotlight: Jaguar Sports, SINA.com, Team Visa

June 03, 2007

Peace and Sport President Joel Bouzou and Jaguar Sports chairman Gary Koenig sign the accord.  Jaguar Sports Support for Peace and SportJaguar Sports will ...

Sponsor Spotlight: Samsung, Coca-Cola

June 10, 2007

Samsung's E848 phone designed for BOCOG.  Samsung Unveils 2008 Olympic Branding A phone designed just for BOCOG was part of the June 6 launch of Samsung's m...

Sponsor Spotlight: NBC, Johnson & Johnson, Lenovo

June 17, 2007

 NBC Sports Debuts Online Olympics The new NBC sports website for the Olympics is now online with a sleek video preview of the Games. NBC says the full-scr...

Sponsor Spotlight: McDonalds, Samsung, FIFA

June 24, 2007

McDonald's faces nutritional criticism at home.  (Getty)  McDonalds in Fifth Year with Olympic Day Run TOP sponsor McDonalds continues its commitment as the...

IOC Sponsorship Talks with Gazprom for 2014 Olympics

July 07, 2007

   (ATR) The chairman of the IOC Marketing Commission says he plans to travel to Russia for talks about Olympic sponsorship with Russian companies such as...

Sponsor Spotlight: Samsung, Nikon

July 14, 2007

Samsung Prepares Hostile Takeover Defense Samsung may be facing a hostile takeover bid by billionaire investor Carl Icahn and several hedge funds, says an unnamed company exec...

Sponsor Spotlight: Air Canada, Publicis, Doubletree

April 06, 2007

  Air Canada Joins VANOC In a new twist on an old slogan, VANOC was meant to fly with Air Canada. Canada’s flag carrier became an official supporter of Va...

Sponsor Spotlight: Helios, AMEX, ICBC

April 16, 2007

   (ATR) Helios Partners continues work with 2012 marketing strategy for Lloyds TSB; the USOC’s Chief Marketing Officer vacates his office, and an Olympia...

Sponsor Spotlight: Lenovo, McDonalds, Coca Cola

April 20, 2007

Lenovo Cutting 1,400 Jobs Top sponsor Lenovo announced layoffs of five percent of its employees worldwide in an April 19 statement. Approximately 750 jobs will be outsourced t...

Samsung Olympics Sponsor Through 2016

April 23, 2007

IOC Marketing Commission chair Gerhard Heiberg signs the new sponsorship agreement. (M.Bisson/ATR)  (ATR) Samsung mobile telephones will be a part of the Ol...