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Sponsors

Worldwide Olympic Sponsor for Lenovo

March 05, 2004

(ATR) - Lenovo, the largest manufacturer of computers in China, is about to become a member of the elite club of worldwide sponsors for the Olympic Games. A well-informed sour...

McDonald's Keeps Arches Under Rings

February 26, 2004

(ATR) - The IOC and McDonald's have announced the renewal of the restaurant chain's worldwide sponsorship through 2012. McDonald's was the last renewal from the last cycle of ...

Kodak: Loyal Sponsor to Stay with Olympics?

April 09, 2006

Photo 1: The Kodak Image Center in Turin. (ATR) This is the latest in a series of profiles on the worldwide Olympic sponsors based on their activities at the Turin Games.(ATR)...

Olympics Sponsor Profile: McDonald's

March 30, 2006

One of McDonald's Olympics-themed billboards. (ATR) This profile is part of a series on the worldwide sponsors of the Olympics based on their experiences at the Turin Games.(A...

Visa: Turin Olympics Bring Business Gains

March 25, 2006

Olympians pose with their medals at the Visa Olympians Reunion Center in Turin. (ATR) This is part of a series of profiles on the worldwide Olympic sponsors for the Turin...

Panasonic Olympics: Share the Passion

March 14, 2006

Masa Fukata with one of the large-screen TV's in place throughout Turin made by Panasonic. This profile is part of a series on the worldwide sponsors for the Turin Olympics.(A...

Lenovo: Olympics Build Brand Awareness

March 12, 2006

The Lenovo i-Lounge at the Turin Olympic Village helped athletes connect to the internet. (ATR) This profile is part of a series on the worldwide Olympic sponsors. (ATR) Olymp...

Johnson & Johnson is 12th Top Sponsor

February 23, 2006

IOC President Jacques Rogge and Johnson & Johnson's Brian Perkins at the signing in Turin. (ATR) (ATR) Health care products giant Johnson & Johnson has signed on as the newest...

Adidas Deal for Australian Olympic Cmtte

September 21, 2005

 (ATR) Adidas has beat Nike to the finish line with a 12-year deal to supply clothing and cash to the Australian Olympic Committee. "This is by far the biggest sponsorship agr...

Lenovo: Turin Olympics Coming Out Party

September 12, 2005

 (ATR) The newest member of the elite club of worldwide Olympics sponsors plans on the Turin Olympics "as a coming out party", says the head of Olympics marketing for New York...

Adidas Buys Reebok

August 03, 2005

 (ATR) Adidas is buying Reebok in a deal worth about $3.8 billion. The move will give the German company new strength in the U.S, according to the CEO of Adidas, narrowing the...

Coke Sponsor for Olympics Until 2020

August 01, 2005

 (ATR) Worldwide Olympic sponsor Coca-Cola has signed an unprecedented 12-year extension, securing its sponsorship until 2020. A ceremony at the Great Wall in China marked the...