Sponsors
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February 03, 2008
British Airways is thought to have agreed a deal worth $100m to become the official airline of the Games. (Getty Images)
Airline to Join 2012 Tier-One Rank...
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February 05, 2008
(ATR) British Airways is named as the fourth major sponsor of the London 2012 Olympics in a deal worth an estimated $80 million. The airline deal combines marketing rights to ...
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January 13, 2008
(ATR) Golden Opportunities is ATR's guide to business opportunities across the Olympic Movement. Vancouver 2010 Olympic and Paralympic Medals Designs Closing: January 30, 2008...
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November 11, 2007
Diageo and its brands sponsor a range of sports including rugby. (Getty Images)
Drinks Sponsorship? In the face of rumors that London 2102 is about to do a...
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November 23, 2007
The aquatics center will be one of the architectural landmarks of the 2012 Games.
Seating for Aquatics Center Under Cost Review The Olympic Delivery Autho...
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September 20, 2007
London 2012 chair Sebastian Coe with Herbert Hainer, Adidas CEO. (Getty Images) Adidas today was unveiled as London 2012's official sportswear partner in a deal worth an estim...
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July 11, 2007
Pierre Gadonneix, Sebastian Coe and Vincent de Rivaz announced the sponsorship in front of a crowd at equestrian venue Greenwich Park. (Tom Shaw/Getty Images...
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June 05, 2007
(ATR) Despite howls of protest over the new 2012 logo, London's first sponsor has put it to work with full-page ads in most British papers. More than 17,0...
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March 22, 2007
(ATR) The first national sponsor for the London Olympics is already seeing results while a second could be announced within weeks, London 2012 CEO Pa...
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May 04, 2007
Budweiser on the Menu for LOCOG? Budweiser is hotly tipped to be the next major sponsor to sign up for London 2012. Reports suggest 2012 organizers are close to concluding a ...
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February 01, 2007
HIGH PROFILE AIRLINE & SPORTSWEAR SPONSORSHIP CATEGORIES LAUNCHED FOR LONDON 2012 GAMESLondon 2012 Commercial Director also outlines new Games sp...
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March 14, 2007
(ATR) London Olympics organizers will hold a press conference Wednesday where the first national sponsor of the London Games is expected to be unveiled.
For months now, L...
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