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Sponsors

London Update: New Sponsor on Tap?

May 04, 2007

Budweiser on the Menu for LOCOG? Budweiser is hotly tipped to be the next major sponsor to sign up for London 2012. Reports suggest 2012 organizers are close to concluding a ...

Press Release: 2012 Olympics Sponsorships

February 01, 2007

 HIGH PROFILE AIRLINE & SPORTSWEAR SPONSORSHIP CATEGORIES LAUNCHED FOR LONDON 2012 GAMESLondon 2012 Commercial Director also outlines new Games sp...

London 2012 Set to Unveil 1st Olympic Sponsorship

March 14, 2007

 (ATR) London Olympics organizers will hold a press conference Wednesday where the first national sponsor of the London Games is expected to be unveiled. For months now, L...

Chuck Fruit, 61, Sports Marketer

May 30, 2008

Chuck Fruit remained a senior adviser on marketing for Coke even after retiring from the company. (Coca-Cola)  (ATR) Former Coca-Cola marketing executive Ch...

Updated: Ethics Commission Opens File on S. Korea IOC Member & Samsung Chair

April 17, 2008

Kun Hee Lee in 2007 during the PyeongChang bid for the 2014 Olympics. (ATR)  (ATR) The IOC Ethics Commission has opened a file in the case of Kun Hee Lee, c...

IOC Member Kun Hee Lee Resigns Samsung Leadership

April 22, 2008

Kun Hee Lee offered his resignation, effective immediately. (Getty Images)  (ATR) Kun Hee Lee, the sole International Olympic Committee member from South Ko...

World Briefs: IOC Chief Says China Bashing Not Helping, Darfur Group Gives Olympic Sponsors Failing Grade

April 27, 2008

IOC President Jacques Rogge says critics may be unrealistic in their expectations for the pace of change in China. (ATR)  IOC President Says Badgering China...

New Broadcaster for Olympics in Italy

February 25, 2008

State-owned RAI has held the Italian broadcast rights to the Games since the 1960 Olympics in Rome. (Getty Images) (ATR)...

Lenovo to Leave Olympic TOP Sponsor Program

December 04, 2007

 (ATR) Computer maker Lenovo will end its worldwide sponsorship of the Olympics after the Beijing Games. The company says in a statement that it will not r...

IOC Quick Change on Computer Sponsors

December 06, 2007

 (ATR) At microprocessor speed, the IOC has named Acer as the replacement for Lenovo as a worldwide Olympic sponsor, two days after Lenovo declared it woul...

DHL Knocks Down Olympic Sponsor Talk

November 14, 2007

DHL is a sponsor of Special Olympics and was a USOC sponsor through the Turin Olympics.   (ATR) Is worldwide shipper DHL in the tracking system to become ...

Olympics Lose Worldwide Sponsor

October 12, 2007

Kodak's Digital Print Center in Turin. (IOC)  (ATR) Kodak will end a two decade-long worldwide sponsorship with the IOC after the Beijing Olympics. "As we c...