Sponsors
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March 12, 2008
Weather at Mt. Everest will determine the date of the torch ascent to the summit. (Getty Images)
Mt. Everest Closes Ahead of Torch Relay As preparations mo...
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March 19, 2008
Tibet Unrest Will Not Change Route of Torch Relay Plans to take the Beijing Olympic Torch Relay into Tibet and to the top of Mount Everest remain unchanged despite violent pro...
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February 24, 2008
Second Sponsor Report Coming in March
Olympic sponsors that receive failing grades for their efforts to pre...
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February 15, 2008
"I shall point out that empty rhetoric and slogans will not help resolve the humanitarian issue in Darfur," says China Foreign Ministry spokesman Jianchao Li...
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February 21, 2008
BOCOG Marketing Director Yuan Bin. (ATR)
Spielberg Still in the News The fallout of the Steven Spielberg controversy still rains in Beijing, more than a we...
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January 20, 2008
Campaigns featuring Yao Ming and Liu Xiang are a key to Coke brand awareness in China, according to the R3 consumer study. (Getty Images)
Coca-Cola, Lenov...
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January 27, 2008
Torch Relay Sponsors for Vancouver Coca-Cola is expected to be named Monday as one of the sponsors of the torch relay for the Vancouver Olympics. A press ...
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February 10, 2008
McDonald's has been the Official Restaurant of the Olympics for seven consecutive Games. (McDonald's)
New Olympic Plans for McDonald’s At the six-month ou...
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January 16, 2008
The red-orange uniform is for torchbearers; escorts wear blue. (Getty Images)
Relay Looks White and Bright Young people dressed in the newly-revealed unif...
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December 02, 2007
(ATR) Gazprom Talks Open in Moscow Marketing commission chairman Gerhard Heiberg tells Around the Rings the IOC met with executives from Russia energy company Gazprom two we...
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December 09, 2007
The companies on the Dow Jones Summer Games Index have a combined market capitalization of just over $2 trillion. (Getty Images)
Olympic Index Beats Market...
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November 26, 2007
"If sponsors are going to receive the benefits of association with Olympic values – in reputation, marketing, and access to Chinese markets – they are also o...
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