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Sponsors

French Utilities Company Becomes London Premier Partner

July 11, 2007

Pierre Gadonneix, Sebastian Coe and Vincent de Rivaz announced the sponsorship in front of a crowd at equestrian venue Greenwich Park. (Tom Shaw/Getty Images...

London's First Sponsor Among Few to Cheer New Logo

June 05, 2007

 (ATR) Despite howls of protest over the new 2012 logo, London's first sponsor has put it to work with full-page ads in most British papers. More than 17,0...

London Olympics CEO Looks Ahead to Next Sponsor

March 22, 2007

 (ATR) The first national sponsor for the London Olympics is already seeing results while a second could be announced within weeks, London 2012 CEO Pa...

London Update: New Sponsor on Tap?

May 04, 2007

Budweiser on the Menu for LOCOG? Budweiser is hotly tipped to be the next major sponsor to sign up for London 2012. Reports suggest 2012 organizers are close to concluding a ...

Press Release: 2012 Olympics Sponsorships

February 01, 2007

 HIGH PROFILE AIRLINE & SPORTSWEAR SPONSORSHIP CATEGORIES LAUNCHED FOR LONDON 2012 GAMESLondon 2012 Commercial Director also outlines new Games sp...

London 2012 Set to Unveil 1st Olympic Sponsorship

March 14, 2007

 (ATR) London Olympics organizers will hold a press conference Wednesday where the first national sponsor of the London Games is expected to be unveiled. For months now, L...

Chuck Fruit, 61, Sports Marketer

May 30, 2008

Chuck Fruit remained a senior adviser on marketing for Coke even after retiring from the company. (Coca-Cola)  (ATR) Former Coca-Cola marketing executive Ch...

Updated: Ethics Commission Opens File on S. Korea IOC Member & Samsung Chair

April 17, 2008

Kun Hee Lee in 2007 during the PyeongChang bid for the 2014 Olympics. (ATR)  (ATR) The IOC Ethics Commission has opened a file in the case of Kun Hee Lee, c...

IOC Member Kun Hee Lee Resigns Samsung Leadership

April 22, 2008

Kun Hee Lee offered his resignation, effective immediately. (Getty Images)  (ATR) Kun Hee Lee, the sole International Olympic Committee member from South Ko...

World Briefs: IOC Chief Says China Bashing Not Helping, Darfur Group Gives Olympic Sponsors Failing Grade

April 27, 2008

IOC President Jacques Rogge says critics may be unrealistic in their expectations for the pace of change in China. (ATR)  IOC President Says Badgering China...

New Broadcaster for Olympics in Italy

February 25, 2008

State-owned RAI has held the Italian broadcast rights to the Games since the 1960 Olympics in Rome. (Getty Images) (ATR)...

Lenovo to Leave Olympic TOP Sponsor Program

December 04, 2007

 (ATR) Computer maker Lenovo will end its worldwide sponsorship of the Olympics after the Beijing Games. The company says in a statement that it will not r...