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March 17, 2020

PREAMBLE Today, the International Olympic Committee (IOC) continued its consultations with all the stakeholders of the Olympic Games Tokyo 2020. The first took place with the...

Sponsor Spotlight: Longines Signs Landmark Deal

March 14, 2020

(ATR) Longines signs on as the first-ever multi-Commonwealth Games partner. Birmingham 2022 countdown clock unveiled (CWGF) The Swiss watchmaker will be the Official Partn...

BOA reaches Rule 40 agreement

March 12, 2020

The British Olympic Association (BOA) and a group of athletes represented by the legal firm Brandsmiths are pleased to announce they have reached an agreement in relation to t...

PricewaterhouseCoopers and Suirui Group Announced As Official Suppliers of Beijing 2022

March 10, 2020

During the critical preparatory stage of Olympic and Paralympic Winter Games Beijing 2022, Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games adds t...

Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed

March 09, 2020

The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022. ...

World Bowling and QubicaAMF Work to Form a New Partnership

March 09, 2020

Lausanne, March 9, 2020 – World Bowling, the international governing body for tenpin, ninepin and ParaBowling, and QubicaAMF Worldwide (QubicaAMF), the largest bowling product...

Sponsor Spotlight: Big Deals for Paris 2024, LA28

March 07, 2020

(ATR) The company that supplied apparel for France’s Olympic team at the 1924 Paris Summer Games is back to do it again a century later. (Paris 2024) Paris 2024 has awarde...

Tokyo 2020 Adds Domestic Deals -- Sponsor Spotlight

February 22, 2020

(ATR) Tokyo 2020 reveals a trio of sponsorship agreements this week. (Tokyo 2020) Worldwide Paralympic partner Samsung added Tokyo 2020 Paralympic Gold partner to its port...

Mattel celebrates Tokyo 2020 with the first Olympic Games toy collection

February 18, 2020

International Olympic Committee Press Release February 18, 2020 First Olympic Games toy collection designed by Mattel has been launched as part of a new licensing agreem...

NEC Corporation Expands Tokyo 2020 Sponsorship

February 18, 2020

Tokyo, 18 February 2020 – The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) announced today that it has agreed to an expansion of its sponsorshi...

FrancsJeux: Pour les Jeux, Paris 2024 aura besoin de bras

January 31, 2020

Les Jeux de Paris 2024 seront aussi les Jeux de la France. Tony Estanguet, le président du COJO, entonne ce refrain depuis plus de deux ans, avec conviction et sans lassitude....

Here, There and Everywhere - Dow Olympic Sponsorship

February 01, 2020

(ATR) - Dow's Olympic sponsorship may not be immediately apparent to fans, but its imprint is felt on every aspect of Olympic life.  Nicoletta Piccolrovazzi (Dow) From lug...

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