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Mattel celebrates Tokyo 2020 with the first Olympic Games toy collection

February 18, 2020

International Olympic Committee Press Release February 18, 2020 First Olympic Games toy collection designed by Mattel has been launched as part of a new licensing agreem...

NEC Corporation Expands Tokyo 2020 Sponsorship

February 18, 2020

Tokyo, 18 February 2020 – The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) announced today that it has agreed to an expansion of its sponsorshi...

FrancsJeux: Pour les Jeux, Paris 2024 aura besoin de bras

January 31, 2020

Les Jeux de Paris 2024 seront aussi les Jeux de la France. Tony Estanguet, le président du COJO, entonne ce refrain depuis plus de deux ans, avec conviction et sans lassitude....

Here, There and Everywhere - Dow Olympic Sponsorship

February 01, 2020

(ATR) - Dow's Olympic sponsorship may not be immediately apparent to fans, but its imprint is felt on every aspect of Olympic life.  Nicoletta Piccolrovazzi (Dow) From lug...

Tokyo 2020 Welcomes TECHNOGYM S.p.A. as Official Supporter

January 27, 2020

Tokyo, 27 January 2020 – The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed TECHNOGYM S.p.A. (Technogym) as a Tokyo 2020 Official S...

Carlos Ghosn: Good Omen for Tokyo 2020?

January 24, 2020

Beach volleyball venue on Copacabana (ATR) (ATR) Six months ahead of the Rio 2016 Olympics,  shootouts with gangs, a crumbling economy and a government in collapse dominated ...

Tokyo 2020 Welcomes the Japan Keirin Autorace Foundation as an Official Contributor

January 20, 2020

Tokyo, 20 January 2020 – The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today welcomed the Japan Keirin Autorace foundation (JKA) – the offic...

Sponsor Spotlight: AliExpress Activates Olympic Partnership at Lausanne 2020

January 18, 2020

(ATR) AliExpress, a global retail online marketplace of Alibaba Group, activates its Olympic Games partnership at the Lausanne 2020 Winter Youth Olympic Games as part of the A...

ICYMI: New IOC Legal Eagle, Lamine Diack Trial Delayed

January 19, 2020

#ICYMI -- In Case You Missed It ... Sometimes the best stories don't get the attention we think they deserve. Here are our staff picks for articles this week they really want ...

Big Change for Badminton in 2021

January 20, 2020

(ATR) Badminton will be transitioning from natural feather shuttlecocks to synthetic ones. Natural feather shuttles will be replaced with synthetic (BWF/Badmintonphoto) B...

New IOC Legal Eagle

January 14, 2020

(ATR) The new director of legal affairs for the IOC comes with experience in Olympic marketing. Mariam Mahdavi will join the IOC headquarters staff March 16 as legal affa...

Sponsor Spotlight: Panasonic Focusing on Youth

January 11, 2020

(ATR) Olympic TOP sponsor Panasonic highlights its latest efforts involving Tokyo 2020 at the Consumer Electronics Show (CES) in Las Vegas. Panasonic booth at CES (Panasoni...

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