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Toyota Adds Six Summer Sports -- Sponsor Spotlight

January 05, 2019

(ATR) Olympic TOP sponsor Toyota is growing its portfolio of Olympic and Paralympic sports in the United States. Toyota now has partnerships with 16 Olympic and Paralympic ...

Quota for 2019 Samsung Bosphorus Race International Participants Filled in Just 28 minutes

January 04, 2019

Istanbul, Turkey; 4 January 2019: The Turkish Olympic Committee’s Samsung Bosphorus Cross-Continental Swimming Race demonstrated its global popularity once again by filling it...

USOC Loses Sponsor at Year's End

December 31, 2018

(ATR) The United States Olympic Committee will begin 2019 minus one of its sponsors. (Dick's Sporting Goods Twitter) Dick’s Sporting Goods is not renewing its contract wit...

Hangzhou Launches Marketing Program for 2022 Asian Games

December 28, 2018

The marketing program for the 19th Asian Games Hangzhou 2022 was officially launched via the internet by the organizers on Dec 26, a substantial step towards the preparation o...

Busy Marketing Month for Beijing 2022 -- Sponsor Spotlight

December 28, 2018

(ATR) The Chinese food company Shunxin is the latest addition to Beijing 2022’s sponsorship roster. (Beijing 2022) As a second-tier official sponsor, Shunxin will supply B...

Golden 25: #11 -- Key Sponsors Affirm Olympic, Paralympic Support

December 26, 2018

(ATR) The club of 12 Olympic Partners gets ready for the Tokyo Games, the midpoint of the Asian journey for the IOC marketing program. Bridgestone opened its own golf cours...

Tokyo 2020: Coca Cola to Support Paralympics

December 25, 2018

The Tokyo Organising Committee of the Olympic and Paralympic Games has welcomed the Coca-Cola (Japan) Company, Limited as a Tokyo 2020 Paralympic Gold Partner. This brings the...

Golden 25: #19 -- Paralympics Leader Andrew Parsons

December 22, 2018

(ATR) The Paralympics appear to be on solid ground as Andrew Parsons heads into his second year as International Paralympics Committee president. Parsons was elected to the IO...

Tokyo Presents Budget Version Three

December 21, 2018

(ATR) The budget for the Tokyo 2020 Olympics remains at $12.6 billion, as organizers presented a balanced organizing committee budget on Friday. (ATR) The Tokyo Organizing...

Tokyo 2020 Welcomes Japan Racing Association -- Sponsor Spotlight

December 22, 2018

(ATR) The Japan Racing Association (JRA) joins the Tokyo 2020 effort as an Official Contributor. Japan Racing Association joins Tokyo 2020 as Official Contributor (JRA) To...

Posthumous Prize from China to Samaranch

December 19, 2018

(ATR) China posthumously awarded a medal to former International Olympic Committee president Juan Antonio Samaranch, who helped Beijing get the 2008 Summer Olympics. Juan Ant...

IPC Teams Up with Citi -- Sponsor Spotlight

December 15, 2018

(ATR) Global bank Citi signs on as an international partner with the International Paralympic Committee (IPC) through 2020. (IPC) Under the partnership agreement announced...

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