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Other ATR News

ATR Extra - Weathering the Storm

August 19, 2020

A perfect storm of Cs is threatening sports at every level. The 3Cs currently putting sports around the world at risk are: Cost. Coaching. And ... Covid. • Costs to...

ATR Extra - Embrace Ideals of Event, Sport or Organization You Sponsor

July 03, 2020

Robert Mazzucchelli Robert Mazzucchelli, Chairman of SportsedTV.com, shares his insights into how sponsors can build ties with their properties in this edition of ATR Extra. ...

ATR EXTRA - Olympic Sports Sponsors Need Storytelling, Engagement

June 23, 2020

Robert Mazzucchelli (SportsEdTV) Are you sponsoring the Games? Do you support a specific sport federation? If you are, go deep or go home. By deep I mean intention...

FrancsJeux: Les Jeux d'hiver, un evenement menace d'extinction

June 22, 2020

Inquiétant. Selon une très sérieuse étude menée par une association d’experts britanniques, une menace planétaire pèse sur les grands événements sportifs. Elle pourrait même...

International Media Call: Must-See Film Now Available - "At the Heart of Gold: Inside the USA Gymnastics Scandal"

June 18, 2020

Unflinching documentary unpacks sexual abuse scandal (Atlanta) – Around the Rings is joining forces with the producers of a ground-breaking film about sexual abuse in spo...

Collectibles and Corona

June 08, 2020

(ATR) Collectors still clamor for Tokyo 2020 Olympic memorabilia despite the one-year postponement of the Games. Miraitowa plush toy (eBay) Everything from kimonos to drum...

Janez Kocijancic, EOC Leader, 78

June 01, 2020

(ATR) European Olympic Committees President Janez Kocijančič is being remembered as a proponent of European sport. The Slovenian attorney’s death was announced June 1 by th...

Top Story Replay: Wilson's World: The Last Dance - Assessing the Legacy of Michael Jordan

May 30, 2020

By STEPHEN WILSON Be Like Mike. Remember that jingle from the Gatorade commercials of the 1990s? Well, that catchphrase has hurtled back into public consciousness ove...

Wilson's World: The Last Dance - Assessing the Legacy of Michael Jordan

May 26, 2020

By STEPHEN WILSON Be Like Mike. Remember that jingle from the Gatorade commercials of the 1990s? Well, that catchphrase has hurtled back into public consciousness ove...

FrancsJeux: En Coree du Sud, le "sport d'apres" se vit au present

May 06, 2020

Partout ailleurs dans le monde, le « sport d’après » reste enveloppé d’une épais nuage de mystère et d’incertitude. Avec ou sans spectateurs ? A quelle date ? Dans quelle am...

Life must be lived live!

May 04, 2020

Marco Balich (Marco Balich) Milan, 30th April 2020 Exactly 5 years have passed since the moment which has been called the "rebirth of Milan" started. The wonderful energy ...

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