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Op Ed

The Opinionist: Olympic Movement Celebrates Sydney's 'Once & Future' Olympic Games

September 15, 2020

The Sydney Olympic Games is regarded as one of the best organised and most exciting sporting events of modern times. MICHAEL PIRRIE, a media adviser with the Sydney Organising...

OpEd: Mass Participation Sports -- A Force For Good, in Need of Rescue

August 27, 2020

by Lucy Owen IRONMAN events, the London Triathlon, and the six Abbott World Marathon Majors of London, Berlin, New York City, Boston, Chicago and Tokyo, comprise a brief li...

ATR Extra - For Great Sponsorship Results, Find Authentic Connection

August 04, 2020

Robert Mazzucchelli I love sponsorships. When executed and activated effectively, they are one of the best marketing tools to connect with consumers. But not all brands...

OpEd: Edwin Moses Challenge to WADA

July 09, 2020

Op-Ed by Edwin Moses, Chairman Emeritus of the U.S. Anti-Doping Agency Edwin Moses, Chairman Emeritus of the U.S. Anti-Doping Agency (USADA) The senior International Olymp...

OpEd: World on the Brink - Tokyo and the Coronavirus Six Months on

June 25, 2020

“The Opinionist” predicts Covid-19 will shape future of the Games – everything from how host cities are selected to where the Games are staged. Michael Pirrie, "The Opinion...

International Media Call: Must-See Film Now Available - "At the Heart of Gold: Inside the USA Gymnastics Scandal"

June 18, 2020

Unflinching documentary unpacks sexual abuse scandal (Atlanta) – Around the Rings is joining forces with the producers of a ground-breaking film about sexual abuse in spo...

OpEd: Learning at Home Not Just a Game Changer During Pandemic

May 19, 2020

OpEd by Robert Mazzucchelli, Chairman and Chief Marketing Officer of SportsEdTV Imagine right now there is a young athletic talent somewhere in the world who will never rea...

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

May 18, 2020

OpEd by Lana Haddad, COO of the IOC Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these commentaries have revealed a prof...

Top Story Replay: Empty Stadiums Could Mean Billions for IOC, Olympics

May 16, 2020

Olympic crowds could become obsolete post-corona crisis. (ATR) (ATR) Some experts say next year’s Olympics in Japan may still need to be held with empty stadiums and arenas i...

Empty Stadiums Could Mean Billions for IOC, Olympics

May 12, 2020

(ATR) - Some experts say next year’s Olympics in Japan may still need to be held with empty stadiums and arenas if there is no vaccine or other failsafe means to stop the coro...

Life must be lived live!

May 04, 2020

Marco Balich (Marco Balich) Milan, 30th April 2020 Exactly 5 years have passed since the moment which has been called the "rebirth of Milan" started. The wonderful energy ...

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